# Circular

> Circular is a Singapore-based, Y Combinator-backed startup that lets people and businesses subscribe to premium tech devices - iPhones, MacBooks, iPads, ThinkPads - for a flexible monthly fee instead of buying them outright. When a subscription ends, the device is returned, refurbished, and passed on to the next customer, aiming for roughly six subscription cycles before recycling. The model spreads the cost of a device across several users, undercuts retailer payment plans, and keeps working electronics out of landfills.

- **Founded:** 2021
- **Headquarters:** Singapore
- **Founders:** Nick Ramsay (CEO & Founder), Pantha Roy (Chief Product Officer), Yaniv Bernstein (Co-founder), George Oliver (Co-founder)
- **Team size:** 25
- **Products:** Circular Consumer Subscriptions, Circular for Business, Refurbished Devices, Purchase & Upgrade Options
- **Notable:** Backed by Y Combinator (Winter 2022 batch), Raised US$7.6M seed round led by AirTree Ventures in 2023 at a reported ~US$30M valuation, Followed with a further US$3.3M in 2024, bringing total funding to roughly US$11M

## Products & services

- **Circular Consumer Subscriptions** — Monthly subscriptions to premium devices - iPhones, MacBooks, iPads, Samsung Galaxy, ThinkPads and gaming products - with flexible terms of 3, 6, 12, 18 or 24 months and free damage protection covering up to 90% of repair costs.
- **Circular for Business** — Device subscription plans tailored to startups and SMEs that want to equip teams without sinking cash into depreciating hardware.
- **Refurbished Devices** — Discounted access to professionally refurbished devices returned from prior subscription cycles, with data wiping, hardware/software testing and sanitisation.
- **Purchase & Upgrade Options** — Subscribers can buy their device with 50% of subscription payments offsetting the retail price, upgrade to newer models, or return devices for refurbishment.

## Achievements

- Backed by Y Combinator (Winter 2022 batch)
- Raised US$7.6M seed round led by AirTree Ventures in 2023 at a reported ~US$30M valuation
- Followed with a further US$3.3M in 2024, bringing total funding to roughly US$11M
- Grew approximately 3x in the 12 months before its seed round
- Attracted angel investment from founders of PropertyGuru, Funding Societies, StashAway, Carousell and Nutmeg
- Expanded operations from Singapore into Australia

## Latest updates

- **2024-08** — Raised an additional US$3.3M in follow-on seed funding, bringing total capital to roughly US$11M.
- **2023-10** — Closed US$7.6M seed round led by AirTree Ventures and announced plans to grow 3x more across Singapore and Australia.

## Links

- Website: https://nowcircular.com
- LinkedIn: https://www.linkedin.com/company/nowcircular
- Twitter/X: https://twitter.com/now_circular
- Facebook: https://www.facebook.com/nowcircular

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Profile page: https://yespress.io/circular-yc-w22
Published by YesPress — https://yespress.io
Last updated: 2026-07-31