# Cineplex

> Cineplex is Canada's dominant cinema operator, but the more revealing description is a national out-of-home entertainment platform. Its theatres supply the audience; premium screens, concessions, CineClub, Scene+, cinema advertising, film distribution, The Rec Room, Playdium and Junxion turn that audience into several revenue streams. The model works when compelling content gives people a reason to leave home - and becomes exposed when the film slate, public health rules or consumer budgets stop cooperating.

- **Founded:** 1999
- **Headquarters:** Toronto, Canada
- **Founders:** Ellis Jacob (Co-founder of Galaxy Entertainment; President and CEO of Cineplex), Stephen Brown (Co-founder of Galaxy Entertainment)
- **Team size:** More than 10,000 employees in Canada.
- **Products:** Cineplex Theatres, SCENE / Scene+, Cineplex Store, The Rec Room, Cineplex Pictures
- **Notable:** Built an approximately 74% share of Canadian theatrical box office in 2025., Became Canada's first coast-to-coast national theatre operator after acquiring 24 Empire Theatres locations in 2013., Scene+ surpassed 15 million members in 2024.

## Products & services

- **Cineplex Theatres** — Canada-wide film exhibition spanning standard and premium formats including VIP, IMAX, UltraAVX, 4DX, ScreenX, D-BOX and 3D.
- **SCENE / Scene+** — A co-owned loyalty program with Scotiabank and Empire Company that links entertainment with grocery, banking, travel and retail rewards; membership exceeded 15 million by 2024.
- **Cineplex Store** — A digital movie rental and purchase storefront launched in 2008 and sold in 2025 as Cineplex narrowed its portfolio.
- **The Rec Room** — An adult-skewing social entertainment venue combining games, attractions, casual dining, drinks and live programming.
- **Cineplex Pictures** — The company's film distribution operation, bringing commercial, international and specialty titles to Canadian audiences.
- **Playdium** — Family- and teen-focused gaming destinations with arcades, parties and, at selected locations, bowling, VR, ropes courses and other attractions.
- **CineClub** — A monthly movie membership that bundles a ticket with member pricing and food and beverage discounts to encourage repeat visits.
- **Cineplex Junxion** — A combined format placing cinemas, amusement gaming, dining and live entertainment under one roof.
- **Cineplex Media** — Cinema and entertainment advertising sold across screens, lobbies, digital touchpoints and venue activations.

## Achievements

- Built an approximately 74% share of Canadian theatrical box office in 2025.
- Became Canada's first coast-to-coast national theatre operator after acquiring 24 Empire Theatres locations in 2013.
- Scene+ surpassed 15 million members in 2024.
- Recorded company-record second-quarter revenue of C$383.7 million in Q2 2026.
- Set Q2 2026 records of C$13.91 box office revenue per patron and C$10.26 concession revenue per patron.
- Welcomed 12.7 million theatre guests in Q2 2026, up 9.3% year over year.
- Expanded to 17 location-based entertainment venues with Playdium Vaughan in June 2026.
- Won a C$1.24 billion damages judgment after Cineworld repudiated its acquisition agreement, though collectability was complicated by Cineworld's bankruptcy proceedings.

## Latest updates

- **2026-08** — Reported record Q2 revenue of C$383.7 million, 12.7 million guests, C$40.8 million adjusted EBITDAaL and C$7.8 million net income from continuing operations.
- **2026-08** — Marked CineClub's fifth anniversary and said one high-frequency member had received more than C$17,000 in program benefits.
- **2026-06** — Opened the 24,000-square-foot Playdium Vaughan, the company's fifth Playdium and 17th location-based entertainment venue.
- **2026-06** — Screened selected FIFA World Cup matches with TSN, using cinemas as live sports venues.
- **2026-05** — Scene+ launched a national Shell Canada partnership.
- **2025-10** — Completed the strategic sale of Cineplex Digital Media to Creative Realities, focusing the portfolio more tightly on guest-facing entertainment and cinema media.

## Links

- Website: https://www.cineplex.com
- LinkedIn: https://www.linkedin.com/company/cineplex-entertainment
- Twitter/X: https://x.com/CineplexMovies
- YouTube: https://www.youtube.com/@cineplexmovies
- Instagram: https://www.instagram.com/cineplexmovies/
- Facebook: https://www.facebook.com/Cineplex

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Profile page: https://yespress.io/cineplex
Published by YesPress — https://yespress.io
Last updated: 2026-08-24