# Cindy Zhou

> Cindy Zhou is Imprivata’s Chief Marketing Officer, a career B2B technology marketer whose path runs from product and demand generation through industry analysis and a sequence of cybersecurity CMO posts. She is known for tying marketing to revenue, listening closely to customers, experimenting deliberately with AI, and advocating for women to pursue the visible assignments that open doors to leadership.

- **Role:** Chief Marketing Officer at Imprivata
- **Organizations:** Imprivata, KnowBe4, SecurityScorecard, LogRhythm, Level Access, Constellation Research, BackOffice Associates, IBM, Emptoris, Rivermine, China Telecom, MCI Telecommunications, Chief, CMO Huddles, Sales Enablement Society, Technology Marketing Alliance, Sendoso
- **Nationality:** American
- **Education:** MBA in International Business, Louisiana State University, BA, University of Maryland
- **Known for:** Named a DCA Live Star CMO in 2019, 2021, and 2023., Named one of CMO Huddles' Top 101 B2B Marketing Influencers in 2023., Finalist for the CMO Club Customer Experience Award in 2021.

## Career timeline

- **Early career** — Held product marketing, product development, and marketing roles at MCI Telecommunications and China Telecom.
- **Before 2011** — Joined Rivermine as its 25th employee and helped grow the telecom expense management company through its acquisition by Emptoris.
- **2011-2013** — Led corporate marketing and global demand programs at Emptoris, then worldwide demand generation for several IBM Smarter Commerce business lines after IBM acquired Emptoris.
- **2013-2016** — Served as Global Senior Vice President of Marketing and Sales Operations at BackOffice Associates.
- **2016-2018** — Served as Vice President and Principal Analyst at Constellation Research, covering digital marketing transformation and sales effectiveness.
- **2018-2019** — Served as Chief Marketing Officer at Level Access.
- **2019-2022** — Served as Chief Marketing Officer at LogRhythm.
- **2022-2023** — Served as Chief Marketing Officer at SecurityScorecard.
- **2023-2026** — Served as Chief Marketing Officer at KnowBe4, leading global marketing, public relations, and sales development.
- **2026-present** — Joined Imprivata as Chief Marketing Officer, responsible for global marketing, strategic communications, and brand presence.

## Achievements

- Named a DCA Live Star CMO in 2019, 2021, and 2023.
- Named one of CMO Huddles' Top 101 B2B Marketing Influencers in 2023.
- Finalist for the CMO Club Customer Experience Award in 2021.
- Finalist for the 2016 Marketo Revvie Marketing Executive of the Year award.
- Helped scale KnowBe4 to more than 70,000 global customers.
- Helped grow Rivermine from its early stage as the company's 25th employee through a successful acquisition by Emptoris.
- Member of the WSJ CMO Council and founding member of Chief and CMO Huddles.
- Hosts Women in Security roundtables and advocates for women in technology and cybersecurity.

## Latest updates

- **2026-05** — Discussed Imprivata's mission, customer-led SaaS positioning, shared accountability with sales, disciplined experimentation, AI-assisted buyer research, and practical uses of AI in marketing in a MarTech Series interview.
- **2026-04** — Imprivata publicly announced Zhou as Chief Marketing Officer, with responsibility for marketing, strategic communications, and global brand presence.
- **2026-03** — Started as Imprivata's Chief Marketing Officer and publicly cited the mission, customer focus, and leadership team as her reasons for joining.
- **2026-02** — Concluded two and a half years at KnowBe4, highlighting customer programs, AI product launches, an AI SDR, and consistent marketing-sourced closed-won performance.

## Links

- Website: https://www.imprivata.com/
- LinkedIn: https://www.linkedin.com/in/cindyzhou/
- Twitter/X: https://twitter.com/cindy_zhou

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Profile page: https://yespress.io/cindy-zhou
Published by YesPress — https://yespress.io
Last updated: 2026-09-02