# Cindy-Lynn Steele

> Cindy-Lynn Steele is an Ottawa-area marketing, digital, and growth executive whose career began in software engineering and moved through consumer brands, Canadian grocery and discount retail, e-commerce, and executive advisory work. She is listed as interim chief marketing officer at Tepperman's, an executive partner at BelMark Plus, and a director and industry expert at JN Managed Services, bringing a systems-minded approach to customer experience and commercial growth.

- **Role:** Interim Chief Marketing Officer at Tepperman's
- **Organizations:** Tepperman's, BelMark Plus, JN Managed Services, Giant Tiger Stores Limited, Loblaw, Grocery Gateway
- **Education:** Executive MBA, High-Potential Leader program, Schulich School of Business, Executive Leadership Coaching certification, Leaders International
- **Known for:** Executive stakeholder in the Grocery Gateway rebrand and re-platform, according to a public colleague recommendation., Excellence in Innovation recognition from Loblaw in 2011., Named to Business Inc. USA's 30 Under 30 in 2003, as listed on her public LinkedIn profile.

## Career timeline

- **Early career** — Began as a software engineer before moving into digital marketing.
- **2002** — Received Food Marketing Institute recognition for Best New Product in packaged beverages.
- **2011** — Received Loblaw's Excellence in Innovation recognition.
- **2012** — Completed the High-Potential Leader program associated with Loblaw at Schulich School of Business.
- **2017** — Completed Executive Leadership Coaching training and certification through Leaders International.
- **2019-2021** — Served publicly as Giant Tiger's senior vice president of marketing and strategy, speaking for campaigns, a new store experience and community partnerships.
- **2026** — Listed as interim chief marketing officer at Tepperman's, executive partner at BelMark Plus, and director and industry expert at JN Managed Services.
- **2026-08** — Appeared with Mark Johnson on the CanadianSME Small Business Podcast to discuss expansion, omnichannel growth, execution discipline and fractional leadership.

## Achievements

- Executive stakeholder in the Grocery Gateway rebrand and re-platform, according to a public colleague recommendation.
- Excellence in Innovation recognition from Loblaw in 2011.
- Named to Business Inc. USA's 30 Under 30 in 2003, as listed on her public LinkedIn profile.
- Best New Product, Packaged Goods: Beverage recognition from the Food Marketing Institute in 2002.
- Most Outstanding Film recognition from the Association for Media International in 1997, as listed on her public profile.
- Led marketing and strategy work at Giant Tiger during the rollout of an updated store format integrating online pickup and in-store experience.

## Latest updates

- **2026-08** — Featured with Mark Johnson on the CanadianSME Small Business Podcast episode 'The Expansion Premium,' discussing growth, omnichannel strategy and execution.
- **2026-08** — Publicly listed as an Executive Partner at BelMark Plus, focused on growth and market expansion.
- **2026-08** — Publicly listed as Director, Industry Expert on the board of JN Managed Services.

## Links

- Website: https://belmarkplus.com/
- LinkedIn: https://www.linkedin.com/in/cindylynnsteele

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Profile page: https://yespress.io/cindy-lynn-steele
Published by YesPress — https://yespress.io
Last updated: 2026-08-24