# Cindy Lee

> Cindy Lee is the CEO and co-founder of Ryze Party, a Cookeville, Tennessee, direct-sales company built around surprise jewelry reveals and live social selling. After working as a consultant with two multilevel-marketing companies and on the corporate side of one, Lee launched Ryze with Matthew Crandall and Teresa Williamson. Her stated aim is to align the company's economics with its independent consultants through a replenishment and deposit model in which Ryze says it earns when consultants sell to customers, not simply when consultants order stock.

- **Role:** CEO and Co-Founder at Ryze Party Inc.
- **Organizations:** Ryze Party Inc.
- **Education:** Syracuse University
- **Known for:** Co-founded and leads Ryze Party, a national e-commerce and direct-sales jewelry company based in Cookeville, Tennessee., Helped design a replenishment system in which consultants place deposits on product and the company says it earns only after an end-customer sale., Guided Ryze Party to its fifth anniversary in August 2025.

## Career timeline

- **Before 2020** — Worked as an independent consultant with two multilevel-marketing companies and on the corporate side of one.
- **2020** — Co-founded Ryze Party with Matthew Crandall and Teresa Williamson; Lee's 2025 anniversary letter places the company's launch in August 2020.
- **2022** — Ryze Party was incorporated in Tennessee, according to the Better Business Bureau business record.
- **2025** — Published a founder's letter explaining the company's consultant-focused philosophy and replenishment model ahead of Ryze Party's fifth birthday.
- **2026** — Continued leading Ryze Party alongside president Teresa Williamson and the corporate team.

## Achievements

- Co-founded and leads Ryze Party, a national e-commerce and direct-sales jewelry company based in Cookeville, Tennessee.
- Helped design a replenishment system in which consultants place deposits on product and the company says it earns only after an end-customer sale.
- Guided Ryze Party to its fifth anniversary in August 2025.
- Expanded the brand around livestream selling on TikTok and Facebook, surprise jewelry reveals and a network of independent consultants.

## Latest updates

- **2026-03** — Ryze Party's official blog described president Teresa Williamson as working closely with Cindy Lee across operations, development and company direction.
- **2025-06** — Lee published a detailed founder's letter setting out Ryze Party's consultant-focused model ahead of the company's fifth birthday.
- **2025-06** — Ryze Party published updated terms and policies defining its independent-consultant model, replenished product rules and sales requirements.

## Links

- Website: https://www.ryzeparty.com/
- LinkedIn: https://www.linkedin.com/in/cindy-lee-9b353a23a
- Instagram: https://www.instagram.com/ryzeparty/
- Facebook: https://www.facebook.com/ryzepartyinc
- TikTok: https://www.tiktok.com/@ryzeparty

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Profile page: https://yespress.io/cindy-lee
Published by YesPress — https://yespress.io
Last updated: 2026-09-27