# Cindy Gustafson

> Cindy Gustafson is the chief executive officer of Nutrafol and a consumer-brand operator whose career runs from agency planning and the creation of Mindshare's Invention Studio to senior marketing roles at WW and BARK. She joined Nutrafol as chief marketing officer in 2023, succeeded co-founder Giorgos Tsetis as CEO in January 2025, and has since overseen double-digit growth, a broader retail footprint, a customer app and product expansion while keeping the company focused on a deliberately small portfolio.

- **Role:** Chief Executive Officer at Nutrafol
- **Organizations:** Nutrafol, BARK, WW International, Mindshare, BBH New York, Chiat Day, Forbes
- **Education:** Bachelor of Science in Communication and Media Studies, Ithaca College
- **Known for:** Led Nutrafol to double-digit growth during 2025, her first full year as CEO., Founded Mindshare's Invention Studio and helped extend the model to additional international offices., Inducted into the American Advertising Federation's Advertising Hall of Achievement in 2016.

## Career timeline

- **Early career** — Began at Chiat Day in Los Angeles, working on the launch of XM Satellite Radio and Wonderbra, then worked on Levi's and Johnnie Walker at BBH New York.
- **2004-2013** — Held planning and client leadership roles at Mindshare, including work for Gillette, American Express and Unilever.
- **2013** — Founded Mindshare's Invention Studio, joining data, science and creativity for client work.
- **2016** — Promoted to Chief Strategy Officer, U.S., at Mindshare and inducted into the American Advertising Federation's Advertising Hall of Achievement.
- **2018** — Joined WW International as Senior Vice President of Global Marketing.
- **2021** — Became Global Chief Marketing Officer of WW.
- **2022** — Joined BARK as Chief Marketing Officer.
- **2023** — Joined Nutrafol as Chief Marketing Officer.
- **2025** — Succeeded co-founder Giorgos Tsetis as Nutrafol's Chief Executive Officer in January.
- **2025-2026** — Led Nutrafol through double-digit 2025 growth, retail expansion at Ulta Beauty, the myNutrafol app and a Men 50+ launch.

## Achievements

- Led Nutrafol to double-digit growth during 2025, her first full year as CEO.
- Founded Mindshare's Invention Studio and helped extend the model to additional international offices.
- Inducted into the American Advertising Federation's Advertising Hall of Achievement in 2016.
- Named to Ad Age's 40 Under 40.
- Recognized as an Adweek Media All-Star and one of Cynopsis Media's Top Women in Digital.
- Built a global marketing practice and an in-house, multi-tier influencer operation at WW.
- Contributed leadership essays to ForbesWomen in 2018.

## Latest updates

- **2026-08** — Appeared with Nutrafol's R&D and medical leaders in a USA TODAY Innovation Leaders feature about the company's next chapter.
- **2026-06** — Discussed Nutrafol's approach to men over 50, retention technology, expansion and its path toward $1 billion in annual sales on the Glossy Beauty Podcast.
- **2026-04** — Nutrafol announced its Academy for creators, with Gustafson framing accreditation as a higher bar for public-facing education.
- **2026-02** — Nutrafol introduced Men 50+, extending its portfolio to a demographic the company had served less extensively.
- **2025-07** — Nutrafol launched at Ulta Beauty, its largest retail expansion at the time.

## Links

- Website: https://nutrafol.com
- LinkedIn: https://www.linkedin.com/in/cindygustafson
- Twitter/X: https://twitter.com/nutrafol
- YouTube: https://www.youtube.com/@Nutrafol
- Instagram: https://www.instagram.com/nutrafol/
- Facebook: https://www.facebook.com/nutrafol/
- TikTok: https://www.tiktok.com/@nutrafol

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Profile page: https://yespress.io/cindy-gustafson
Published by YesPress — https://yespress.io
Last updated: 2026-09-28