# CINC

> CINC is a real estate software and marketing company combining paid lead generation, IDX property-search websites, CRM, automated follow-up, mobile apps and training for agents, teams, brokerages and lenders in the United States and Canada. It is owned by Fidelity National Financial.

- **Founded:** 2011
- **Headquarters:** Atlanta, United States
- **Founders:** Duane LeGate (Co-founder; CEO at the time of the 2016 acquisition), Brian O’Neal (Co-founder and founding CTO), Matthew Swanson (Co-founder (listed by Crunchbase)), John Zdanowski (Co-founder (listed by Crunchbase))
- **Products:** CINC CRM, IDX consumer websites and Seller Suite, Managed lead generation, CINC AI, Mobile apps
- **Notable:** FNF paid $240 million cash for 95% ownership in August 2016., More than 1,500 customers at acquisition announcement in July 2016., Serent reports doubling monthly sales after expanding direct sales and partnerships.

## Products & services

- **CINC CRM** — Centralized contacts, lead routing, activity tracking and automated nurture campaigns.
- **IDX consumer websites and Seller Suite** — Local property-search sites and seller home-valuation landing pages.
- **Managed lead generation** — Google and Facebook buyer and seller advertising with local targeting.
- **CINC AI** — Optional conversational AI for text engagement, nurture and agent handoff; starts at $200/month.
- **Mobile apps** — CINC Agent, Etta and CINC Open Houses support agent workflows, consumer search and open-house capture.
- **Training and community** — CINC University, online coaching and live events teach lead conversion and platform use.
- **Incoming image messaging** — Photos and PDFs sent by leads to CINC numbers appear in CRM conversations; supported files up to 5 MB per message.

## Achievements

- FNF paid $240 million cash for 95% ownership in August 2016.
- More than 1,500 customers at acquisition announcement in July 2016.
- Serent reports doubling monthly sales after expanding direct sales and partnerships.
- Co-founder Duane LeGate received a Southeast EY Entrepreneur of the Year award in 2016, according to FNF’s announcement.

## Latest updates

- **2026-07** — CINC described its Shilo call-coaching integration and customer use of call scoring.
- **2026-07** — Published Brandon and Mallory Nelson’s Greenville team interview about training and persistent follow-up.
- **2026-08** — Published Matt Mitchell’s central Ohio customer story, including long-term nurture and referral examples.
- **2026-08** — Announced incoming photos and PDFs within CRM conversation histories and Agent Inbox.

## Links

- Website: https://www.cincpro.com
- LinkedIn: https://www.linkedin.com/company/cincpro/
- Twitter/X: https://twitter.com/CINCPro
- YouTube: https://www.youtube.com/c/commissionsinc
- Instagram: https://www.instagram.com/cincpro/
- Facebook: https://www.facebook.com/CINCPro/

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Profile page: https://yespress.io/cinc
Published by YesPress — https://yespress.io
Last updated: 2026-10-24