# Cinarra Systems, A Softbank Company

> Cinarra Systems is a location intelligence and measurement company that turns carrier-grade mobile network data into privacy-safe marketing insight. Founded in 2012 and now a wholly owned SoftBank subsidiary, Cinarra works with mobile network operators to power audience segmentation, store-visit attribution and cookieless targeting - processing billions of daily location signals inside the carrier's own data center so no personally identifiable information ever leaves. Its platforms (RealSight, VitalSight, RealPeople, VenueVitalics) link online ad exposure to real-world venue visits for advertisers and turn telco data into a new monetization channel for operators.

- **Founded:** 2012
- **Headquarters:** San Jose, California, United States
- **Founders:** Alex Zinin (Co-Founder & founding CEO), Alexander Nikolaev (Co-Founder)
- **Team size:** ~66 employees
- **Products:** RealSight, VitalSight, RealPeople, VenueVitalics, Cinarra MID (Marketing ID)
- **Notable:** Acquired outright by SoftBank in June 2020 after years as a portfolio company., Deployed live at carrier scale with SoftBank Corp. in Japan, processing 3.5B+ location updates daily., Built a privacy-first architecture that anonymizes data inside the carrier's data center with no PII export.

## Products & services

- **RealSight** — An online-to-offline (O2O) attribution platform that links consumer mobile ad exposure to real venue visits, delivering privacy-safe analytics for campaign decisions.
- **VitalSight** — An attribution platform giving advertisers real-time analytics measuring the correlation between mobile website views and venue visits.
- **RealPeople** — Audience and persona product that builds privacy-safe segments from real-world venue-visit behavior for targeting and activation.
- **VenueVitalics** — Location and venue analytics product measuring foot-traffic, dwell and movement across hundreds of thousands of venues.
- **Cinarra MID (Marketing ID)** — A carrier-based, cookieless marketing identifier that securely links telco data with advertiser and media ecosystems for retargeting, monetization and cross-channel measurement.
- **Solutions for MNOs** — A privacy-first data monetization platform that runs inside the operator's own data center, turning anonymized network signals into an advertising and analytics revenue stream.

## Achievements

- Acquired outright by SoftBank in June 2020 after years as a portfolio company.
- Deployed live at carrier scale with SoftBank Corp. in Japan, processing 3.5B+ location updates daily.
- Built a privacy-first architecture that anonymizes data inside the carrier's data center with no PII export.
- Raised $24.5M across Series A and B from investors including Almaz Capital, Cisco and SoftBank.
- Reaches 30M+ monthly active users and 75M+ monthly store visits across 500K+ venues.

## Latest updates

- **2020-06** — SoftBank completes acquisition of Cinarra Systems, making it a wholly owned SoftBank company.
- **2018-01** — Launches VitalSight attribution platform correlating mobile website views with venue visits.
- **2017-01** — Launches RealSight online-to-offline attribution platform as part of global expansion.

## Links

- Website: https://cinarra.com
- LinkedIn: https://www.linkedin.com/company/cinarra
- Twitter/X: https://twitter.com/cinarrasystems
- Facebook: https://facebook.com/pages/Cinarra-Systems/373462032849932

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Last updated: 2026-07-15