# Cider

> Cider is a Los Angeles-headquartered, social-first fashion brand built for Gen Z. Launched in 2020, it uses a data-driven 'smart fashion' supply chain to read trends off TikTok and Instagram, produce in small batches, and ship trendy, affordable women's apparel to customers in more than 130 countries. Backed by Andreessen Horowitz and DST Global, Cider became a unicorn roughly a year after launch and is widely framed as a leaner, more curated challenger to Shein.

- **Founded:** 2020
- **Headquarters:** Los Angeles, United States
- **Founders:** Michael Wang (Co-founder & CEO), Yu Oppel (Co-founder), Fenco Lin (Co-founder)
- **Team size:** ~200 employees (offices in Los Angeles, Guangzhou and Beijing; presence in New York, London, Seoul and Brisbane)
- **Products:** Women's apparel, Accessories & bags, ReCider collection, Shopping app & site
- **Notable:** Reached unicorn status (>$1B valuation) roughly a year after founding, Raised $140M+ from top investors including a16z, DST Global and Greenoaks, Sells several million garments per month across 130+ countries

## Products & services

- **Women's apparel** — Trend-led dresses, tops, bottoms, casual and dressy wear across an expanding size range.
- **Accessories & bags** — Affordable accessories, bags and add-ons that round out viral, social-driven looks.
- **ReCider collection** — A made-on-demand line using recycled materials certified by the Global Recycled Standard, positioned as the brand's more sustainable range.
- **Shopping app & site** — A mobile-first e-commerce platform with mood-based browsing and flash drops, serving 130+ countries.

## Achievements

- Reached unicorn status (>$1B valuation) roughly a year after founding
- Raised $140M+ from top investors including a16z, DST Global and Greenoaks
- Sells several million garments per month across 130+ countries
- Built a viral TikTok presence with hauls exceeding 60M views
- Opened its first permanent U.S. retail store in Los Angeles

## Latest updates

- **2025** — Opened its first permanent store inside The Grove at The Original Farmers Market in Los Angeles, signaling a shift toward omnichannel retail.
- **2023** — Ran pop-up activations in Seoul, London and New York's Soho neighborhood to test physical retail.
- **2021-09** — Closed a $130M Series B that pushed its valuation past $1 billion.

## Links

- Website: https://shopcider.com
- LinkedIn: http://www.linkedin.com/company/shopcider
- Twitter/X: https://twitter.com/shopcider
- YouTube: https://www.youtube.com/@shopcider
- Instagram: https://www.instagram.com/shopcider/
- Facebook: https://facebook.com/ShopCider/
- TikTok: https://www.tiktok.com/@shopcider

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Profile page: https://yespress.io/cider
Published by YesPress — https://yespress.io
Last updated: 2026-06-15