# Churned

> Churned is an Amsterdam-based AI company that helps subscription businesses predict and prevent customer churn. Its platform unifies customer data from CRM, support, usage, financial, and marketing sources, then uses machine-learning models to flag at-risk subscribers, recommend the next best action, and trigger retention, reactivation, and upsell campaigns automatically through a business's existing tools.

- **Founded:** 2020
- **Headquarters:** Amsterdam, Netherlands
- **Founders:** Michiel Doornenbal (Co-Founder & CEO), Francisco Blasques (Co-Founder (Data Science Professor)), Maarten Doornenbal (Co-Founder)
- **Team size:** 11-50 employees
- **Products:** Churned Platform, Co-Pilot AI, Predictive Churn Modeling, Audience Segmentation
- **Notable:** Raised EUR 2.5M led by Newion and Volta Ventures in 2024, Helped War Child reduce donor churn by 25%, Helped Uptrends reduce churn by 20% and cut churn losses by 74%

## Products & services

- **Churned Platform** — AI-driven predictive retention platform that unifies customer data from CRM, support, usage, financial and marketing sources, generates health scores, identifies key churn drivers and surfaces next best actions.
- **Co-Pilot AI** — Identifies the next-best-action for each subscriber and triggers retention, reactivation and upsell campaigns automatically through existing tools such as email, SMS and CRM.
- **Predictive Churn Modeling** — Machine-learning models trained on client data to forecast which subscribers are likely to cancel and when.
- **Audience Segmentation** — Segments customers by churn risk and lifetime value so teams can prioritise high-impact interventions.

## Achievements

- Raised EUR 2.5M led by Newion and Volta Ventures in 2024
- Helped War Child reduce donor churn by 25%
- Helped Uptrends reduce churn by 20% and cut churn losses by 74%
- Achieved ISO 27001, SOC 2 Type 2 and HIPAA compliance
- Founded by a data science professor with academic machine-learning rigor

## Latest updates

- **2024-09** — Raised EUR 2.5M led by Newion and Volta Ventures with participation from Goldfish to enhance AI capabilities and expand internationally.
- **2024** — Launched Co-Pilot AI, surfacing next-best-actions and triggering retention campaigns automatically.

## Links

- Website: https://www.churned.io
- LinkedIn: https://www.linkedin.com/company/churned

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Profile page: https://yespress.io/churned
Published by YesPress — https://yespress.io
Last updated: 2026-08-05