# Christopher Sampson

> Christopher Sampson is the Sydney-based co-founder and co-CEO of Tiliter, a computer vision company founded with Marcel Herz and Martin Karafilis in 2017. An electrical engineer by training, he helped develop produce recognition technology used by retailers and now co-leads a business offering broader Vision AI tools. His public writing and interviews focus on deploying reliable technology, user experience and the importance of early customers.

- **Role:** Co-founder & Co-CEO at Tiliter
- **Organizations:** Tiliter, Cochlear, The Acoustic Group Pty Ltd, Rio Tinto
- **Education:** Bachelor of Engineering (Honours), Electrical Engineering, University of Newcastle, Master of Engineering Science, Systems & Control, UNSW Sydney
- **Known for:** Co-founded Tiliter and helped develop computer vision for recognising products without barcodes., Named co-inventor with Marcel Herz on the retail checkout fresh produce identification patent AU2018390987B2., Co-led a company whose November 2024 partnership announcement reported AI scales in more than 1,100 Australian Woolworths locations.

## Career timeline

- **2010-2013** — Worked as an undergraduate electrical engineer at Rio Tinto while studying.
- **2013-2014** — Summer engineering internship at Cochlear.
- **2014** — Graduate Acoustic Engineer at The Acoustic Group Pty Ltd.
- **2015-2016** — Graduate Engineer at Cochlear.
- **2016-2018** — Test Systems Engineer at Cochlear.
- **2017** — Co-founded Tiliter with Marcel Herz and Martin Karafilis.
- **2018** — Tiliter participated in the UNSW 10x Accelerator.
- **2020** — Tiliter announced a $7.5 million funding round led by Investec Emerging Companies.
- **2021** — As Tiliter co-founder and CTO, published an account of deployment infrastructure and appeared on Microsoft Tech Exceptions.
- **2024** — Identified as Tiliter co-CEO in the company’s SAPP partnership announcement.
- **2025** — Announced Vision AI Agents in connection with NRF 2025.
- **2026** — Discussed customer-led applications built on Tiliter’s Vision Agent platform.

## Achievements

- Co-founded Tiliter and helped develop computer vision for recognising products without barcodes.
- Named co-inventor with Marcel Herz on the retail checkout fresh produce identification patent AU2018390987B2.
- Co-led a company whose November 2024 partnership announcement reported AI scales in more than 1,100 Australian Woolworths locations.

## Latest updates

- **2026-02** — Described Tiliter’s focus on the Vision Agent platform and applications including CleenSight.
- **2026-08** — Spoke to ABC News about early Australian AI customers and the credibility earned through overseas business.
- **2026-09** — Shared Tiliter’s founding and commercialisation story at the University of Newcastle’s I2N Founder Stories event.

## Links

- Website: https://www.tiliter.com
- LinkedIn: https://au.linkedin.com/in/christopher-sampson

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Profile page: https://yespress.io/christopher-sampson
Published by YesPress — https://yespress.io
Last updated: 2026-10-15