# Christopher Farm

> Christopher Farm is the co-founder and CEO of Tenjin, a San Francisco mobile marketing analytics and attribution company that grew out of Y Combinator's Summer 2014 batch. An MIT-trained mechanical engineer who detoured through investment banking, corporate M&A and mobile ad product roles before building tools for app developers, Farm has turned Tenjin into one of the data backbones for indie and mid-size mobile game studios trying to measure where their users come from and whether they are worth the money.

- **Role:** Co-founder & CEO at Tenjin
- **Organizations:** Tenjin, Mobvestor, Playnomics, Tapjoy, Microsoft, Deutsche Bank, Procter & Gamble
- **Nationality:** American
- **Education:** Mechanical Engineering, Massachusetts Institute of Technology, Management Science & Economics, MIT Sloan School of Management, High School, Punahou School
- **Known for:** Co-founded Tenjin and led it through Y Combinator's Summer 2014 cohort, Built Tenjin into a Mobile Measurement Partner supporting hundreds of ad networks, Tenjin processed over $100 million in ad spend within its first year

## Career timeline

- **2004-2005** — R&D Engineer at Procter & Gamble
- **2006-2008** — Investment Banking Analyst at Deutsche Bank
- **2008-2009** — Manager, Corporate Development M&A at Microsoft
- **2009-2011** — Founded Mobvestor
- **2011-2013** — Product Manager at Tapjoy
- **2013-2014** — Director of Product Management at Playnomics
- **2014** — Co-founded Tenjin; joined Y Combinator Summer 2014 batch
- **2016** — Raised $2.5M led by NetEase Capital
- **2021** — Led Tenjin through Apple's IDFA deprecation and SKAdNetwork transition

## Achievements

- Co-founded Tenjin and led it through Y Combinator's Summer 2014 cohort
- Built Tenjin into a Mobile Measurement Partner supporting hundreds of ad networks
- Tenjin processed over $100 million in ad spend within its first year
- Tenjin processes over 300 million events per month
- Raised $2.5 million led by NetEase Capital in 2016
- Grew Tenjin to offices in San Francisco, Berlin, Shanghai and Tokyo

## Latest updates

- **2021-12** — Discussed the impact of IDFA removal and the rise of Axie Infinity in a PocketGamer.biz year-in-review interview.
- **2022-01** — Tenjin joined Meta's Mobile Measurement Partner (MMP) program.

## Links

- Website: https://tenjin.com
- LinkedIn: https://www.linkedin.com/in/christopherfarm/

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Profile page: https://yespress.io/christopher-farm
Published by YesPress — https://yespress.io
Last updated: 2026-06-25