# Christopher W. Cabrera

> Christopher W. Cabrera founded Xactly in 2005 and led it through its 2015 IPO and 2017 acquisition by Vista Equity Partners. Now CEO of Lytx, he is also the author of Game the Plan and The Unicorn Fallacy, with a career focused on incentive design, sales performance, and using data to improve business decisions.

- **Role:** Chief Executive Officer at Lytx
- **Organizations:** Lytx, Xactly Corporation, Provarity AI, Callidus Software, Silicon Graphics, XactlyOne Foundation, Cabrera Cellars
- **From:** Boston, United States
- **Education:** B.S. in Business Administration, emphasis in entrepreneurship, University of Southern California, MBA, Santa Clara University
- **Known for:** Founded Xactly and led its progression from startup through IPO and private-equity ownership., USC Marshall Alumni Entrepreneur of the Year, 2011., The Software Report Top 50 SaaS CEO recognition in 2020 and 2021.

## Career timeline

- **Before 2005** — Spent seven years in sales and sales management at Silicon Graphics; subsequently held sales, marketing, and senior operations responsibilities at Callidus Software.
- **2005** — Founded Xactly, bringing incentive compensation software into the cloud.
- **2006** — Co-authored Xactly Sales Compensation for Dummies.
- **2011** — Named USC Marshall’s Alumni Entrepreneur of the Year.
- **2014** — Published Game the Plan.
- **2015** — Led Xactly’s June 26 NYSE IPO under ticker XTLY.
- **2017** — Continued leading Xactly after its acquisition by Vista Equity Partners for approximately $564 million.
- **2023** — Published The Unicorn Fallacy; announced retirement intention in September. Xactly announced Arnab Mishra as successor on December 19; Cabrera remained a board member.
- **2024** — Served as CEO of Provarity AI; Lytx later characterised this as an interim CEO role.
- **2025** — Appointed Lytx CEO on July 17.

## Achievements

- Founded Xactly and led its progression from startup through IPO and private-equity ownership.
- USC Marshall Alumni Entrepreneur of the Year, 2011.
- The Software Report Top 50 SaaS CEO recognition in 2020 and 2021.
- Authored Game the Plan and The Unicorn Fallacy.
- Established XactlyOne, which the company reported had accumulated over 4,000 volunteer hours by 2020.

## Latest updates

- **2026-09** — Lytx launched its 360 Hub Kit for expanded fleet camera visibility during Cabrera’s CEO tenure.
- **2026-05** — Cabrera discussed unified fleet management architecture as Lytx presented LytxOne and related technologies at its Protect conference.
- **2026-03** — Discussed 360-degree vehicle visibility, AI interpretation of fleet data, and factory-installed cameras in an Automotive Fleet interview.
- **2025-07** — Joined Lytx as Chief Executive Officer.

## Links

- Website: https://cabreracellars.com/
- LinkedIn: https://www.linkedin.com/in/christophercabrera
- Twitter/X: https://x.com/cabrera

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Profile page: https://yespress.io/christopher-cabrera
Published by YesPress — https://yespress.io
Last updated: 2026-10-12