# Christophe Collet

> Christophe Collet is a French entrepreneur and the founder and CEO of Locala, the advertising technology company launched as S4M in 2011. After building Followcom and leading Adenyo’s French business, he developed a platform connecting digital advertising with real-world consumer journeys. He led a 2024 management buyout and is developing Locala’s adaptive advertising strategy.

- **Role:** Founder & CEO at Locala
- **Organizations:** Locala, S4M, Followcom, Adenyo, Motricity
- **Nationality:** French
- **Education:** Master 2 en Economie et Management, Ecole supérieure de Commerce de Bordeaux-Ecole de Management, Corvinus University of Budapest
- **Known for:** Built Followcom before its 2008 acquisition by SBW-Paris., Founded S4M, later renamed Ask Locala., Led Locala’s 2024 management buyout.

## Career timeline

- **2001** — First internship at a BMW dealership; recalled a lesson about repeat sales from a salesman named Denis.
- **2006–2008** — CEO of Followcom, acquired by SBW-Paris in 2008.
- **2009–2011** — Managing director and chairman of Adenyo SAS.
- **2011** — Adenyo acquired by Motricity; Collet subsequently founded S4M with colleagues from the earlier business.
- **2018** — S4M launched FUSIO in February and announced a $12 million Series B in May.
- **2022** — S4M rebranded as Ask Locala in March.
- **2024** — Led a management buyout; the management group held more than 60% afterward.
- **2025** — Locala joined the French Tech 120 and launched Omni Planner.
- **2026** — Locala introduced Planning Agents and appointed Grant Gudgel CMO as it developed adaptive advertising.

## Achievements

- Built Followcom before its 2008 acquisition by SBW-Paris.
- Founded S4M, later renamed Ask Locala.
- Led Locala’s 2024 management buyout.
- Locala selected for the 2025 French Tech 120.

## Latest updates

- **2026-07** — Discussed adaptive advertising and plans to establish Locala directly in Mexico in a Cannes Lions interview published by PRODU.
- **2026-06** — Appointed Grant Gudgel chief marketing officer as Locala sharpened its adaptive advertising positioning.
- **2026-04** — Locala introduced Planning Agents to connect market insights with campaign activation.
- **2025-06** — Locala selected for the French Tech 120 and launched Omni Planner.

## Links

- Website: https://asklocala.com/
- LinkedIn: https://www.linkedin.com/in/ccollet/

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Profile page: https://yespress.io/christophe-collet
Published by YesPress — https://yespress.io
Last updated: 2026-10-16