# Christine Su

> Christine Su is a New York-based co-founder and co-CEO of The Lede Company with a background in consumer-brand communications. She founded Heir, which merged with Lede in July 2018, after work with Complex, Adidas, Havaianas and Converse. Her career also includes her own footwear line, SuYoon.

- **Role:** Co-founder and Co-CEO at The Lede Company
- **Organizations:** The Lede Company, Heir, Converse, Havaianas, Adidas, Complex, SuYoon
- **Education:** New York University
- **Known for:** Founded Heir and became a co-founder and co-CEO of The Lede Company through the 2018 merger., Included at No. 34 in Observer’s 2020 PR Power Players., Created footwear line SuYoon.

## Career timeline

- **2005** — Her LinkedIn publications list a Village Voice feature on a clothing line she created.
- **2007** — Her LinkedIn publications list a Sneaker Freaker feature about female sneaker collectors that she pitched, placed and wrote.
- **2010** — Promoted her own footwear line, SuYoon, including a lookbook video and a WWD feature listed on her LinkedIn profile.
- **Before 2018** — Worked with Complex, Adidas and Havaianas, and led global communications strategy at Converse for more than four years; subsequently founded Heir.
- **2018** — Heir merged with The Lede Company in July; Su became co-CEO and partner and is recognized as its fourth co-founder.
- **2020** — Ranked No. 34 in Observer’s PR Power Players, with responsibility for brand work including Tinder, Audi and Saucony.
- **2022** — Lede expanded into London.
- **2023** — Lede acquired Paris agency OBCM; the founders also discussed their teams’ work on the Mario and Red Wing boot collaboration.
- **2025** — Lede acquired Element Brand Group; Su publicly explained the expansion of brand marketing and communications capabilities.
- **2026** — Spoke on The Agency Perspective panel at Boardroom Members Club’s April 24 conference in New York.

## Achievements

- Founded Heir and became a co-founder and co-CEO of The Lede Company through the 2018 merger.
- Included at No. 34 in Observer’s 2020 PR Power Players.
- Created footwear line SuYoon.

## Latest updates

- **2026-04** — Appeared at Boardroom Members Club’s inaugural conference on April 24, asking brands seeking cultural relevance to clarify their goals; coverage was published May 5.
- **2025-06** — Commented publicly on Lede’s acquisition of Element Brand Group, whose founder Heather Leeds Greenfield joined as partner and head of brand partnerships.

## Links

- Website: https://ledecompany.com/
- LinkedIn: https://www.linkedin.com/in/christine-su-2b0a0b4

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Profile page: https://yespress.io/christine-su
Published by YesPress — https://yespress.io
Last updated: 2026-10-22