# Christine Latour

> Christine Latour is a Quebec marketing executive, operator and adviser whose career spans experiential sales at Zoo Atlanta, nonprofit leadership at L'Orienthèque, brand and growth roles at Lussier and Solotech, and international market development at Stageline. She now presents her work through Christine Latour Strategy & Coaching Services, offering fractional CMO, growth-strategy, coaching and training support.

- **Role:** Fractional Chief Marketing Officer at Christine Latour Strategy & Coaching Services
- **Organizations:** Christine Latour Strategy & Coaching Services, Stageline, Solotech, Lussier, L'Orienthèque, Sodexo at Zoo Atlanta, Zú Montréal
- **Education:** M.Sc. in Management, Tourism and E-marketing, Purdue University, School of Hospitality and Tourism Management, B.B.A., HEC Montréal
- **Known for:** Named one of 25 Créateurs d'avenir in Quebec in 2012 by Les Affaires and the Fonds de solidarité FTQ., Expanded L'Orienthèque's funding by more than 200%, its team from 8 to more than 25 people, and its service footprint from one site to three, according to her public résumé., Led Solotech's 2018 global rebrand and built its marketing function and team.

## Career timeline

- **2006-2008** — Worked in sales and marketing for Sodexo at Zoo Atlanta, advancing to director and later advising comparable Sodexo accounts.
- **2008-2013** — Served as executive director of L'Orienthèque, expanding funding, staff, service sites and regional employment initiatives.
- **2013-2018** — Held marketing, public relations, sales and strategy leadership roles at Lussier Dale Parizeau, now Lussier.
- **2018-2025** — Led marketing at Solotech through a global rebrand, acquisitions, e-commerce expansion and international growth, later serving as CMO.
- **2022-2024** — Returned to Purdue University as an invited speaker in the Executive in the Classroom series.
- **2024** — Participated as a panelist at SXSW and at a Chamber of Commerce of Metropolitan Montreal event on international growth and export support.
- **2025** — Joined Stageline as Chief Marketing Officer and Head of New Market Development.
- **2026** — Presents fractional CMO, growth strategy, coaching and training services through her independent practice.

## Achievements

- Named one of 25 Créateurs d'avenir in Quebec in 2012 by Les Affaires and the Fonds de solidarité FTQ.
- Expanded L'Orienthèque's funding by more than 200%, its team from 8 to more than 25 people, and its service footprint from one site to three, according to her public résumé.
- Led Solotech's 2018 global rebrand and built its marketing function and team.
- Oversaw brand and team integration following 10 mergers and acquisitions at Solotech, according to her public résumé.
- Launched a Solotech e-commerce platform with more than 3,000 products in four months, generating more than $2 million in revenue, according to her public résumé.
- Spoke at Purdue University and served as a panelist at SXSW in 2024.
- Received a Governor General of Canada bronze academic medal in 2001, as listed on her LinkedIn profile.

## Latest updates

- **2026-08** — Her current website presents her as a growth strategist, fractional CMO, coach and trainer, with professional coaching certification work in progress.
- **2025-10** — Published a LinkedIn article about how Stageline mobile solutions could support FIFA fan experiences.
- **2025-09** — Published a LinkedIn article about brand activation opportunities around the 2026 FIFA World Cup in North America.
- **2025-03** — Stageline announced her appointment as Chief Marketing Officer and Head of New Market Development.

## Links

- Website: https://www.christinelatour.com/
- LinkedIn: https://www.linkedin.com/in/christine-latour-81280b1b

---

Profile page: https://yespress.io/christine-latour
Published by YesPress — https://yespress.io
Last updated: 2026-08-24