# Christine Landi

> Christine Landi is Senior Vice President and Chief Marketing Officer at Atlantic Union Bank, the largest regional bank headquartered in Virginia. She has spent more than three decades in marketing and brand-building, with senior roles at Capital One and Cigna before taking the top marketing seat at Atlantic Union. In 2024 she led the launch of the bank's 'Any Way You Bank' brand campaign, positioning a Richmond-based institution as the human, listen-first alternative to the big national banks.

- **Role:** Senior Vice President, Chief Marketing Officer at Atlantic Union Bank
- **Organizations:** Atlantic Union Bank, Cigna, Capital One, Signet Bank, Servus Financial, Woodward & Lothrop
- **Nationality:** American
- **Education:** Bachelor of Science in Commerce (Marketing and Human Resource Management), University of Virginia, McIntire School of Commerce
- **Known for:** Leads brand and marketing for Atlantic Union Bank, the largest regional bank headquartered in Virginia (roughly $2 billion in annual revenue)., Directed the 2024 'Any Way You Bank' integrated brand campaign spanning television, radio, out-of-home, digital, streaming audio and podcasts across Virginia, Maryland and North Carolina., Built a marketing career across Fortune 100 financial and healthcare brands including Capital One and Cigna over more than three decades.

## Career timeline

- **1989** — Graduated from the University of Virginia's McIntire School of Commerce with a BS in Commerce.
- **1989-1991** — Assistant Buyer at Woodward & Lothrop.
- **1992-1996** — Group Marketing Manager at Servus Financial.
- **1996-1997** — Marketing Analyst, Small Business Segment at Signet Bank.
- **2011-2015** — Senior Director roles at Capital One across Customer Engagement Marketing, Enterprise Digital Marketing, Enterprise Customer Experience, and Brand Marketing.
- **2018-2019** — Director of Strategic Marketing Communications at Cigna.
- **2022** — Joined Atlantic Union Bank, later serving as SVP and Head of Brand Marketing.
- **2024** — As SVP and Chief Marketing Officer, led the launch of the 'Any Way You Bank' brand campaign with RP3 Agency.

## Achievements

- Leads brand and marketing for Atlantic Union Bank, the largest regional bank headquartered in Virginia (roughly $2 billion in annual revenue).
- Directed the 2024 'Any Way You Bank' integrated brand campaign spanning television, radio, out-of-home, digital, streaming audio and podcasts across Virginia, Maryland and North Carolina.
- Built a marketing career across Fortune 100 financial and healthcare brands including Capital One and Cigna over more than three decades.

## Latest updates

- **2024-06** — Led the launch of the 'Any Way You Bank' brand campaign for Atlantic Union Bank with RP3 Agency across Virginia, Maryland and North Carolina.

## Links

- Website: https://atlanticunionbank.com
- LinkedIn: https://www.linkedin.com/in/christine-michelini-landi-8428535/

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Profile page: https://yespress.io/christine-landi
Published by YesPress — https://yespress.io
Last updated: 2026-08-12