# Christina Cubeta

> Christina Cubeta is Scope3's chief marketing officer, an operator-marketer whose career has moved through agency communications, adtech, a parenting media company, and the reinvention of FTD and ProFlowers. Her current work connects brand meaning, accountable media buying, environmental impact, and the emerging machinery of agentic advertising.

- **Role:** Chief Marketing Officer at Scope3
- **Organizations:** Scope3, FTD, ProFlowers, Motherly, Quantcast, Tribal DDB Worldwide, Emanuel Ungaro
- **Education:** B.A., double majors in Business Administration and Fine Arts, Muhlenberg College, MBA, Columbia Business School, Parsons School of Design
- **Known for:** Helped Quantcast grow from roughly 60 to 800 employees and from pre-revenue to hundreds of millions of dollars in revenue, according to Scope3's executive-search case study., Led FTD and ProFlowers' consumer division transformation and secured partnerships with Milk Bar and Baked by Melissa., Helped operationalize and scale Motherly, a parenting media business focused on millennial mothers.

## Career timeline

- **2009** — Served as a Quantcast spokesperson during the company's response to research about Flash-cookie behavior.
- **2016** — Held the role of Vice President of Marketing at Quantcast and spoke publicly about its real-time data and machine-learning platforms.
- **2017** — As Quantcast's Vice President of Global Marketing, appeared at the ANA Media Conference and published a Fast Company essay on point of view, empathy and humanity in brand building.
- **Before 2021** — Served as Chief Operating Officer at Motherly after earlier leadership work at Tribal DDB Worldwide and Quantcast.
- **2021** — Joined FTD in January as Chief Merchandising Officer and Consumer Division Head for FTD and ProFlowers.
- **2022** — Helped develop consumer partnerships including Milk Bar and Baked by Melissa while overseeing merchandising, operations, planning, design and e-commerce integration.
- **2023** — Appeared on Women in Retail Talks for a conversation titled 'Putting Motherhood on Your Resume.'
- **2024** — Joined Scope3 as Chief Marketing Officer to build its global marketing organization and connect marketing investment, decarbonization and business impact.
- **2025** — Participated in The Female Quotient's AI Summit and co-hosted a Scope3 and WIE Suite salon for women leaders working on AI.
- **2026** — Helped lead public conversations around agentic advertising, brand legibility and creative standards through AgenticAdvertising.org events and her own writing.

## Achievements

- Helped Quantcast grow from roughly 60 to 800 employees and from pre-revenue to hundreds of millions of dollars in revenue, according to Scope3's executive-search case study.
- Led FTD and ProFlowers' consumer division transformation and secured partnerships with Milk Bar and Baked by Melissa.
- Helped operationalize and scale Motherly, a parenting media business focused on millennial mothers.
- Received Campaign's November 2025 Ad Net Zero Award for Outstanding Team Contribution to Sustainability as listed on her LinkedIn profile.
- Built a global marketing organization at Scope3 while the company expanded its work from sustainable media into AI and agentic advertising.

## Latest updates

- **2026-06** — Prepared to join a Cannes Lions conversation on trust, risk and ROI in AI-era advertising.
- **2026-05** — Published an essay using the 2026 Met Gala's focus on the human body to ask what brand builders should preserve in the age of AI.
- **2026-05** — At AgenticAdvertising.org's Foundry event, discussed machine legibility, brand meaning and AI-mediated discovery with COS executive Lauren Price.
- **2025-12** — Co-hosted a Scope3 and WIE Suite salon with women leaders exploring responsible AI deployment and organizational change.
- **2025-11** — Listed a Campaign Ad Net Zero Award for Outstanding Team Contribution to Sustainability on her LinkedIn profile.

## Links

- Website: https://scope3.com
- LinkedIn: https://www.linkedin.com/in/christinacubeta

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Profile page: https://yespress.io/christina-cubeta
Published by YesPress — https://yespress.io
Last updated: 2026-09-05