# Christian Patiño Webb

> Christian Patiño Webb is a consumer packaged goods operator and brand builder who became CEO of OLIPOP in August 2026 after four years leading Electrolit. A Mexico City native trained in industrial engineering and business, he built a career across Procter & Gamble, Johnson & Johnson, Red Bull, Brandable, Day One and Unilever before taking on chief executive roles. His record is defined by translating brand demand into distribution, manufacturing capacity and repeatable execution.

- **Role:** Chief Executive Officer at OLIPOP PBC
- **Organizations:** OLIPOP PBC, Electrolit, Unilever, SmartyPants Vitamins, Day One, Natural Hemp Company, Brandable, Red Bull, Johnson & Johnson, Procter & Gamble
- **From:** Mexico City, Mexico
- **Education:** Bachelor of Science in Industrial Engineering, Universidad Anáhuac, MBA, Duke University, Fuqua School of Business
- **Known for:** Led Electrolit during the signing of a nationwide sales and distribution partnership with Keurig Dr Pepper., Led Electrolit as it announced a $400 million first US production facility in Waco, Texas., Helped guide Electrolit's expansion as a 13-country beverage business.

## Career timeline

- **2000s** — Began his consumer-goods career at Procter & Gamble, progressing from internship work into brand management, including Herbal Essences.
- **2012-2013** — Worked in brand management on Neutrogena at Johnson & Johnson.
- **2013-2018** — Held a sequence of brand, regional general-management and senior marketing roles at Red Bull.
- **2018-2020** — Took executive roles at consumer startup Brandable and Natural Hemp Company, also associated with the Day One beverage brand.
- **2020-2022** — Served as vice president of marketing for SmartyPants Vitamins under Unilever.
- **2022-2026** — Led Electrolit as chief executive, overseeing global manufacturing, distribution and point-of-sale strategy.
- **2023** — Electrolit and Keurig Dr Pepper announced a long-term US sales, distribution and merchandising agreement.
- **2024** — Electrolit announced a $400 million, 600,000-square-foot first US manufacturing facility in Waco, Texas, planned to employ more than 200 people.
- **2025** — Electrolit operated in 13 countries and was preparing its first production facility outside Mexico.
- **2026** — Became chief executive of OLIPOP, succeeding founder Ben Goodwin, who moved to executive chairman and head of innovation.

## Achievements

- Led Electrolit during the signing of a nationwide sales and distribution partnership with Keurig Dr Pepper.
- Led Electrolit as it announced a $400 million first US production facility in Waco, Texas.
- Helped guide Electrolit's expansion as a 13-country beverage business.
- Selected to lead OLIPOP after the company passed the half-billion-dollar annual sales mark.
- Built a nearly two-decade career spanning major consumer-goods companies, beverage brands and startups.

## Latest updates

- **2026-09** — Shared plans to attend Founderland.us to meet founders, chief executives and retailers.
- **2026-08** — Became chief executive officer of OLIPOP PBC; founder Ben Goodwin moved to executive chairman and head of innovation.
- **2025-12** — Discussed Electrolit's 13-country presence, US expansion and planned Waco factory in an interview with EL PAÍS.
- **2024-11** — Electrolit announced a $400 million, 600,000-square-foot manufacturing facility in Waco, Texas.

## Links

- Website: https://drinkolipop.com
- LinkedIn: https://www.linkedin.com/in/christian-pati%C3%B1o-webb-95277024

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Profile page: https://yespress.io/christian-webb
Published by YesPress — https://yespress.io
Last updated: 2026-09-28