# Christa Hull

> Christa Hull is a Vancouver-based fractional CMO, leadership coach, consultant, and co-founder of Community Academy. Across more than two decades with lifestyle and wellness brands, including leadership roles at lululemon and work with Whistler Blackcomb, Saje Natural Wellness, Bailey Nelson, Jaybird Studios, Lagree West, and Stoko, she has built a practice around a durable idea: brands grow when they create meaningful relationships, experiences, and communities rather than treating people as impressions.

- **Role:** Fractional CMO at Jaybird Studios; Co-founder of Community Academy
- **Organizations:** Jaybird Studios, Community Academy, Christa Hull Coaching + Consulting, lululemon, Saje Natural Wellness, Bailey Nelson, Whistler Blackcomb, Lagree West, Stoko, Eminence Organic Skin Care
- **Education:** Capilano University, Leadership Coach certification, Co-Active Training Institute, Facilitator Lab, The Corker Collective, 200-hour Certified Yoga Teacher, Yoga Alliance, Divemaster, PADI
- **Known for:** Led strategic sales and global brand and community functions at lululemon., Helped design and execute lululemon's six-city Unroll Europe Tour, which gathered more than 2,500 people around yoga., Co-founded Community Academy and developed a six-module community marketing masterclass.

## Career timeline

- **Career foundation** — Built experience with purpose-led lifestyle brands including Whistler Blackcomb and lululemon.
- **lululemon tenure** — Served as Head of Strategic Sales and Director of Global Brand + Community, including global events, ambassador relationships, and international community work.
- **2017** — Worked as community engagement director for Bailey Nelson as the eyewear company opened its Vancouver flagship.
- **Later corporate leadership** — Held senior leadership work with Saje Natural Wellness and supported lifestyle and wellness brands including Stoko, Lagree West, and Jaybird Studios.
- **2022** — Founded Christa Hull Coaching + Consulting in Vancouver.
- **2024** — Co-founded Community Academy with Michelle Lazar to teach and advise on community-led brand growth.
- **2024** — Earned a Leadership Coach certification from the Co-Active Training Institute.
- **2025** — Appeared on the Half Betty podcast to discuss career transformation, entrepreneurship, leadership, and community.
- **2026** — Continued fractional CMO work and expanded Community Academy offerings to audits, workshops, embedded leadership, and BrandTogether conversations.

## Achievements

- Led strategic sales and global brand and community functions at lululemon.
- Helped design and execute lululemon's six-city Unroll Europe Tour, which gathered more than 2,500 people around yoga.
- Co-founded Community Academy and developed a six-module community marketing masterclass.
- Built a consulting and coaching practice serving founders, leaders, and purpose-led lifestyle brands.
- Designed ambassador summits, community immersions, leadership retreats, training academies, and experiential brand programs.
- Developed brand and community work across North American and international markets.

## Latest updates

- **2026-08** — Community Academy's current offer includes community audits, workshops, a six-module masterclass, BrandTogether sessions, and fractional CMO services for scaling brands.
- **2026-07** — Hull promoted a BrandTogether conversation with longtime lululemon global ambassador Ryan Leier about what makes a long-term ambassador relationship work.
- **2025-02** — Hull appeared on the Half Betty podcast to discuss her career transition and the launch of Community Academy.

## Links

- Website: https://christahull.com/
- LinkedIn: https://www.linkedin.com/in/christa-hull-012a3813/
- YouTube: https://www.youtube.com/@CommunityAcademyCo
- Instagram: https://www.instagram.com/cahull/

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Profile page: https://yespress.io/christa-hull
Published by YesPress — https://yespress.io
Last updated: 2026-08-24