# Chris Schneider

> Chris Schneider is a Greater Philadelphia marketing executive and the Chief Marketing Officer of IQVIA Digital. He joined IQVIA Digital in February 2026 after four years at Roku, where he became a visible advocate for moving pharmaceutical advertising beyond traditional television and toward streaming, audience precision, and measurable outcomes. Schneider was named to MM+M's 2023 40 Under 40 class and has publicly emphasized human connection, practical measurement, and trust as the connective tissue between data-rich marketing systems and the people they are meant to reach.

- **Role:** Chief Marketing Officer at IQVIA Digital
- **Organizations:** IQVIA Digital, IQVIA, Roku
- **Education:** University of Pennsylvania, Saint Joseph's University
- **Known for:** Named to MM+M's 2023 40 Under 40 class of healthcare marketing professionals., Completed four years at Roku, where his work included pharma, health and wellness vertical marketing., Publicly presented a four-step framework for pharmaceutical marketers to address gaps among cord-cutting audiences.

## Career timeline

- **2022** — Served as Roku's Vertical Marketing Lead for Pharma, Health & Wellness and publicly argued that pharmaceutical media plans needed to account for cord-cutting audiences.
- **2023** — Named to MM+M's 40 Under 40 class while working at Roku.
- **2026-01** — Concluded a four-year chapter at Roku.
- **2026-02** — Joined IQVIA Digital as Chief Marketing Officer.
- **2026-04** — Recognized the team behind IQVIA Digital's two-day Digital Innovation Summit, which brought together more than 400 leaders in Brooklyn.

## Achievements

- Named to MM+M's 2023 40 Under 40 class of healthcare marketing professionals.
- Completed four years at Roku, where his work included pharma, health and wellness vertical marketing.
- Publicly presented a four-step framework for pharmaceutical marketers to address gaps among cord-cutting audiences.
- Appointed Chief Marketing Officer of IQVIA Digital in February 2026.

## Latest updates

- **2026-06** — Highlighted an IQVIA Digital audience case study as head-to-head proof of the company's Federated Audience Methodology and promoted the team's Cannes Lions healthcare media programming.
- **2026-04** — Recognized the team and clients behind the 2026 IQVIA Digital Innovation Summit after more than 400 healthcare, life sciences, and marketing leaders gathered in Brooklyn.
- **2026-02** — Announced that he had joined IQVIA Digital as Chief Marketing Officer.
- **2026-01** — Closed a four-year chapter at Roku and thanked his team, leaders, and colleagues.

## Links

- Website: https://www.iqviadigital.com/
- LinkedIn: https://www.linkedin.com/in/chris-schneider-a4503721

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Profile page: https://yespress.io/chris-schneider
Published by YesPress — https://yespress.io
Last updated: 2026-08-11