# Chris Robichaud

> Chris Robichaud is the founder and CEO of 93-North, a Los Angeles business strategy consultancy. Previously co-CEO of PMK•BNC, he worked across entertainment and consumer brands, including Audi, Pepsi and Samsung Mobile. His work focuses on audience engagement, brand strategy and the business implications of technological change.

- **Role:** Founder and CEO at 93-North
- **Organizations:** 93-North, PMK•BNC (former co-CEO), BNC (former executive), Crown Electrokinetics (appointed director in August 2025), Heart of Los Angeles (board of directors)
- **Education:** Bachelor of Science in Business Communications, Bentley University
- **Known for:** Shared leadership of PMK•BNC alongside Michael Nyman and Cindi Berger., Helped lead a 400-person agency team across London, New York and Los Angeles, according to Crown’s 2025 filing., PMK•BNC’s Audi film Barely Legal Pawn won a Cannes Lion and In2 SABRE Best in Show during his shared leadership.

## Career timeline

- **1989** — Graduated from Bentley University with a business communications degree.
- **1990** — Howard Bragman offered him an internship at Bragman & Co. in Los Angeles.
- **2010** — BNC and PMK/HBH combined as PMK•BNC; Robichaud led the consumer brand operation and shared CEO responsibilities.
- **2011** — Published an article on celebrity sponsorship, influence and engagement in O’Dwyer’s.
- **2012** — Spoke at Cannes Lions with Beiersdorf executive Nicolas Maurer.
- **2015** — Announced expansion of PMK•BNC’s London operation under Kevin Gessay.
- **2018** — Founded 93-North; his launch post dates the founding to April 22, his father Maurice’s birthday.
- **2024** — Published “FAME Has Never been More Famous.” on February 5.
- **2025** — Appointed to Crown Electrokinetics’ board on August 25; announcement issued August 26. Named audit committee chairman.
- **2025** — Spoke with James Brownstein at Harvard’s Institute of Politics on November 20 about creators, influence and digital culture.

## Achievements

- Shared leadership of PMK•BNC alongside Michael Nyman and Cindi Berger.
- Helped lead a 400-person agency team across London, New York and Los Angeles, according to Crown’s 2025 filing.
- PMK•BNC’s Audi film Barely Legal Pawn won a Cannes Lion and In2 SABRE Best in Show during his shared leadership.
- Founded 93-North in 2018.
- Appointed Crown Electrokinetics director and audit committee chairman in August 2025.

## Latest updates

- **2025-08** — Crown Electrokinetics announced his appointment to its board and audit committee chairmanship.
- **2025-11** — Participated in a Harvard Institute of Politics conversation with James Brownstein on creators, brand strategy and digital culture.
- **2026-01** — Heart of Los Angeles annual report hosted in January 2026 lists Robichaud of 93-North on its board; the hosting date is not a new appointment date.

## Links

- Website: https://www.93-north.com/
- LinkedIn: https://www.linkedin.com/in/chris-robichaud-612907

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Profile page: https://yespress.io/chris-robichaud
Published by YesPress — https://yespress.io
Last updated: 2026-10-22