# Chris Riegel

> Chris Riegel is the Dayton-based founder and CEO of STRATACACHE, established in 1999. His career spans digital signage, retail media, acquisitions and plans for US microLED manufacturing. He received industry awards in 2019 and 2024 and joined the IAB Commerce Board in 2025. In 2026, STRATACACHE sold Scala and PRN as Riegel described a refocus on its technology business.

- **Role:** Founder and CEO at STRATACACHE
- **Organizations:** STRATACACHE, Interactive Advertising Bureau Commerce Board
- **Education:** Xavier University
- **Known for:** Founded STRATACACHE in 1999 and expanded its capabilities through acquisitions., Outstanding Individual winner at the 2019 Digital Signage Awards., 2024 Path to Purchase Institute Retail Media Awards honoree.

## Career timeline

- **1999** — Founded STRATACACHE.
- **2015** — STRATACACHE acquired the business subsequently operating under the PRN brand.
- **2016** — STRATACACHE acquired control of Scala; Riegel became Scala board chairman.
- **2017** — Acquired Walkbase, according to STRATACACHE's September 2025 account.
- **2019** — Bought Dayton's Kettering Tower, renamed STRATACACHE Tower; received the Digital Signage Awards Outstanding Individual award.
- **2020** — STRATACACHE acquired a former semiconductor factory in Eugene, Oregon, for planned microLED production.
- **2024** — Recognized in the Path to Purchase Institute Retail Media Awards.
- **2025** — Appointed to the IAB Commerce Board of Directors in September.
- **2026** — STRATACACHE liquidated UK operations; Scala sale to Vertiseit completed June 1; Perion announced its PRN acquisition August 26.

## Achievements

- Founded STRATACACHE in 1999 and expanded its capabilities through acquisitions.
- Outstanding Individual winner at the 2019 Digital Signage Awards.
- 2024 Path to Purchase Institute Retail Media Awards honoree.
- Appointed to the IAB Commerce Board of Directors in September 2025.

## Latest updates

- **2026-08** — Perion announced acquisition of PRN on August 26 for up to $12 million in cash; Riegel confirmed the sale in August 31 local reporting.
- **2026-06** — Vertiseit completed acquisition of Scala on June 1, announcing a purchase price of approximately SEK 265 million.
- **2026-05** — Riegel confirmed liquidation of UK operations and said the business was adjusting to higher labor and component costs.
- **2026-05** — Confirmed plans to sell two Dayton office properties while refocusing on technology.
- **2025-09** — Joined the IAB Commerce Board of Directors.

## Links

- Website: https://stratacache.com/
- LinkedIn: https://www.linkedin.com/in/chris-riegel-6931a28

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Profile page: https://yespress.io/chris-riegel
Published by YesPress — https://yespress.io
Last updated: 2026-10-23