# Chris Hoke

> Chris Hoke is the Kansas City-based founder, CEO and CTO of VINCUE, which develops inventory lifecycle software for automotive dealerships. A former software development leader at VinSolutions and chief enterprise architect at Billboard, he launched VINCUE with Brian Kellogg and Jeff Rice in 2015. His work pairs software architecture with dealer input, including customer-generated product ideas and partnerships connecting dealership systems.

- **Role:** Founder, CEO and CTO at VINCUE
- **Organizations:** VINCUE, VinSolutions, Billboard, Fletcher Grant LLC, Nielsen
- **Education:** Bachelor of Science, Missouri State University
- **Known for:** Co-founded VINCUE and serves as both CEO and CTO., Led software development at VinSolutions before serving as chief enterprise architect at Billboard., VINCUE was selected for Startland News’ 2022 Startups to Watch.

## Career timeline

- **2011-2013** — Director of Software Development at VinSolutions.
- **2013-2014** — Chief Enterprise Architect at Billboard.
- **2015** — Launched VINCUE with Brian Kellogg and Jeff Rice.
- **2021** — VINCUE received $3 million in non-dilutive growth funding from Cypress Growth Capital.
- **2023** — VINCUE completed a Series B led by Holman, with Autotech Ventures and Automotive Ventures participating.
- **2026** — VINCUE announced Protos and Protos Intelligence on October 8.

## Achievements

- Co-founded VINCUE and serves as both CEO and CTO.
- Led software development at VinSolutions before serving as chief enterprise architect at Billboard.
- VINCUE was selected for Startland News’ 2022 Startups to Watch.
- Led VINCUE through non-dilutive growth financing in 2021 and its 2023 Series B.

## Latest updates

- **2026-10** — VINCUE announced Protos and Protos Intelligence, with eleven AI agents and a launch program for the first 100 dealership rooftops.
- **2026-01** — Daniel Govaer joined VINCUE as senior product strategist, reporting directly to Hoke.
- **2025-12** — VINCUE published recaps of Hoke and Danny Zaslavsky introducing Team Velocity and RockED integrations at UNLEASHED25.

## Links

- Website: https://vincue.com/
- LinkedIn: https://www.linkedin.com/in/fletchergrant

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Profile page: https://yespress.io/chris-hoke
Published by YesPress — https://yespress.io
Last updated: 2026-10-22