# Chris Golec

> Chris Golec is the founder and CEO of Channel99 and the founder and former CEO of Demandbase. A chemical engineering graduate of Michigan State University with an MBA from Boston University, he worked at DuPont and GE before co-founding Supplybase, acquired by i2 Technologies in 2000. He founded Demandbase in 2006, helped develop the account-based marketing technology category, and co-authored a 2019 book on ABM. He launched Channel99 in 2022 to improve how B2B companies measure marketing performance and allocate investment.

- **Role:** Founder and CEO at Channel99
- **Organizations:** Channel99, Demandbase, Supplybase, DuPont, GE
- **Education:** B.S. in Chemical Engineering, Michigan State University, MBA, Boston University
- **Known for:** Co-founded Supplybase, acquired by i2 Technologies in 2000., Founded Demandbase and helped establish the account-based marketing technology category., Demandbase approached $100 million in annual revenue at its 2019 CEO transition.

## Career timeline

- **1987** — Graduated from Michigan State University.
- **Before 1995** — Worked at DuPont and GE in engineering, sales and marketing.
- **1995** — Co-founded Supplybase with colleagues he met at GE.
- **2000** — Supplybase was acquired by i2 Technologies in March; his MSIV biography reports a $380 million transaction value.
- **2006** — Founded Demandbase following a demand-generation consulting practice.
- **2012** — Discussed Demandbase’s company-targeted advertising platform in an AdExchanger interview.
- **2019** — Co-authored Account-Based Marketing with Peter Isaacson and Jessica Fewless; moved from CEO to chief strategy officer in November as Gabe Rogol became CEO.
- **2021** — Announced his departure as a Demandbase employee in January, while continuing as a board member.
- **2022** — Launched Channel99 publicly on November 30.
- **2026** — Channel99 announced Paid Search Optimization on January 21.

## Achievements

- Co-founded Supplybase, acquired by i2 Technologies in 2000.
- Founded Demandbase and helped establish the account-based marketing technology category.
- Demandbase approached $100 million in annual revenue at its 2019 CEO transition.
- Co-authored the 2019 Wiley book Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue.
- Named in BtoB Magazine’s 2013 Who’s Who in BtoB.
- Recognized as DMN’s 2018 Marketing Technology Executive of the Year, announced January 2019.
- Founded Channel99 in 2022.

## Latest updates

- **2026-01** — Channel99 announced Paid Search Optimization, connecting keywords and ad groups to target-account engagement and investment efficiency.
- **2025-11** — Appeared on episode 70 of B2B Agility to discuss marketing measurement and the dark funnel.
- **2025-03** — Appeared on Sales Pipeline Radio to discuss AI, marketing investment decisions and company culture.
- **2025-02** — Appeared on Humans of Martech to discuss his career, hiring, company culture and B2B attribution.

## Links

- LinkedIn: https://www.linkedin.com/in/cgolec/
- Twitter/X: https://twitter.com/cgolec

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Profile page: https://yespress.io/chris-golec
Published by YesPress — https://yespress.io
Last updated: 2026-10-15