# Chris Cocks

> Chris Cocks is Hasbro’s chief executive officer and a director, appointed in February 2022 after leading Wizards of the Coast from 2016. A longtime Dungeons & Dragons and Magic: The Gathering player, he previously worked at Microsoft, LeapFrog, and Procter & Gamble. His leadership emphasizes games, licensing, collectors, and familiar brands across physical and digital play.

- **Role:** Chief Executive Officer and Director at Hasbro
- **Organizations:** Hasbro, Wizards of the Coast, Microsoft, LeapFrog, Procter & Gamble, Molson Coors
- **Education:** Bachelor of Arts in English, Harvard University
- **Known for:** Led Wizards of the Coast as its revenue more than doubled and exceeded $1 billion in 2021., Oversaw expansion of digital gaming and licensing activities at Hasbro., Supported investment in Magic: The Gathering Arena and games industry talent during his Wizards tenure.

## Career timeline

- **1996** — Graduated from Harvard and began his career in brand management at Procter & Gamble.
- **1999** — Joined Microsoft’s games business; worked on Xbox franchises including Halo and Fable and later at MSN.
- **Before 2008** — Served as a vice president at LeapFrog, leading educational games.
- **2008–2016** — Returned to Microsoft, ultimately serving as vice president of OEM technical sales.
- **2016** — Joined Hasbro to lead Wizards of the Coast.
- **2021** — Wizards revenue exceeded $1 billion, more than double its level when he joined.
- **2022-02-25** — Became Hasbro CEO and a member of its board.
- **2023** — Led Hasbro during the sale of its eOne film and television business to Lionsgate.
- **2025** — Introduced the Playing to Win strategy and joined the Molson Coors board.

## Achievements

- Led Wizards of the Coast as its revenue more than doubled and exceeded $1 billion in 2021.
- Oversaw expansion of digital gaming and licensing activities at Hasbro.
- Supported investment in Magic: The Gathering Arena and games industry talent during his Wizards tenure.

## Latest updates

- **2026-10** — Appeared in a WBUR segment aired October 22 discussing the importance of play.
- **2026-10** — Presented Q3 results October 20: Hasbro revenue grew 15% year over year and Magic quarterly revenue reached $616.1 million.
- **2026-05** — Discussed adult fans, co-creation, and upcoming games in a GamesRadar interview.
- **2026-03** — Discussed AI, licensing, and fan preferences on The Verge’s Decoder podcast.

## Links

- Website: https://hasbro.com
- LinkedIn: https://www.linkedin.com/in/ccocks

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Profile page: https://yespress.io/chris-cocks
Published by YesPress — https://yespress.io
Last updated: 2026-10-23