# Chris Cochran

> Chris Cochran is the co-founder and CEO of FreightWise, a Brentwood, Tennessee logistics software and managed transportation company. A previous founder of TracBack Solutions and former Oracle employee, he helped bootstrap FreightWise before leading its acquisition of Kuebix from Trimble in 2023. He also serves on the boards of S3 Recycling Solutions and the Greater Nashville Technology Council.

- **Role:** Co-founder and CEO at FreightWise
- **Organizations:** FreightWise, Kuebix by FreightWise, TracBack Solutions, Oracle, S3 Recycling Solutions, Greater Nashville Technology Council
- **Education:** MBA, Vanderbilt University - Owen Graduate School of Management, BS in Accounting, Tennessee Technological University
- **Known for:** Co-founded and led FreightWise, ranked No. 2 on the 2019 Inc. 5000., Built and exited TracBack Solutions., Led FreightWise through its 2023 Kuebix acquisition.

## Career timeline

- **Before FreightWise** — Spent five years at Oracle, working with Oracle Transportation Management.
- **2013** — Sold parcel audit and analytics business TracBack Solutions to AFS.
- **2014-2016** — FreightWise was established in 2014, developed in 2015 and began generating revenue in 2016.
- **2019** — FreightWise ranked No. 2 on the Inc. 5000.
- **2022** — Joined the Greater Nashville Technology Council board.
- **2023** — Named an EY Entrepreneur Of The Year Southeast finalist; FreightWise acquired Kuebix from Trimble in November.
- **2024** — Joined the board of S3 Recycling Solutions.
- **2026** — Welcomed former Oracle colleague Chris Haarmeyer as FreightWise CTO.

## Achievements

- Co-founded and led FreightWise, ranked No. 2 on the 2019 Inc. 5000.
- Built and exited TracBack Solutions.
- Led FreightWise through its 2023 Kuebix acquisition.
- Finalist in the EY Entrepreneur Of The Year 2023 Southeast program.

## Latest updates

- **2026-03** — FreightWise appointed Chris Haarmeyer CTO on March 4; Cochran publicly recalled their work together at Oracle beginning in 2008.
- **2025-08** — Featured on Jim Weaver’s Real Leadership podcast discussing TMS, AI adoption and entrepreneurial experience.
- **2025-01** — FreightWise introduced OnKue by Kuebix and announced an Estes Express Lines partnership.

## Links

- Website: https://www.freightwisellc.com/
- LinkedIn: https://www.linkedin.com/in/chrisrwcochran

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Profile page: https://yespress.io/chris-cochran
Published by YesPress — https://yespress.io
Last updated: 2026-10-20