# Choxi.com Inc.

> Choxi.com Inc., formerly NoMoreRack, was a New York online discount retailer selling apparel, electronics, jewelry and home goods through daily deals and a broad product catalog. Founded in 2010, it raised $52 million across two venture rounds, rebranded in 2015, and shut down in 2016. jClub announced the acquisition of its assets in 2017.

- **Founded:** 2010
- **Headquarters:** New York, United States
- **Founders:** Deepak (Dee) Agarwal (Co-founder and former CEO), Melina Ash (Co-founder and Chief Merchandising Officer)
- **Products:** NoMoreRack online retail store, Choxi.com, Choxi mobile shopping app, Friendrack referral program
- **Notable:** Raised USD 52 million across its announced Series A and Series B rounds., Reported USD 10.5 million in sales and 378,000 items sold on Cyber Monday 2014., Forrester highlighted its integrated social, search and display advertising organization in 2015.

## Products & services

- **NoMoreRack online retail store** — Daily deals and an expanding catalog of home goods, clothing, jewelry and electronics; renamed Choxi in 2015.
- **Choxi.com** — Rebranded discount-shopping website offering branded, unbranded and surplus merchandise.
- **Choxi mobile shopping app** — Android app with deal notifications, checkout and order-history features; archived version 2.15 is dated November 4, 2015.
- **Friendrack referral program** — Historical rewards program encouraging referrals and purchase-related sharing in return for points and offers.

## Achievements

- Raised USD 52 million across its announced Series A and Series B rounds.
- Reported USD 10.5 million in sales and 378,000 items sold on Cyber Monday 2014.
- Forrester highlighted its integrated social, search and display advertising organization in 2015.

## Latest updates

- **2016-10** — Ceased business operations, according to The Deal’s December report citing bankruptcy papers.
- **2016-11** — Creditors filed an involuntary Chapter 7 petition on November 10.
- **2016-12** — Case converted to Chapter 11 on December 5.
- **2017-06** — jClub announced acquisition of the assets and customer database on June 29.
- **2017-12** — Bankruptcy docket lists plan confirmation on December 18.
- **2020-10** — A New York court decision discussed the bankruptcy asset sale in subsequent supplier-related litigation.

## Links

- Website: http://www.choxi.com
- LinkedIn: https://www.linkedin.com/company/choxi-com-inc-
- Twitter/X: https://twitter.com/nomorerack
- Facebook: https://www.facebook.com/nomorerack

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Profile page: https://yespress.io/choxi-com-inc
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Last updated: 2026-10-05