# Chipotle Mexican Grill

> Chipotle Mexican Grill sells customizable Mexican-inspired meals through a largely company-operated restaurant network. Its compact ingredient system, visible food preparation and digital pickup lanes connect culinary consistency with convenience; the model also carries the costs of staffing, food safety and building new kitchens.

- **Founded:** 1993
- **Headquarters:** Newport Beach, United States
- **Founders:** Steve Ells (Founder; former chairman and CEO)
- **Products:** Customizable Mexican-inspired meals, Quesadillas, sides and beverages, Digital ordering and delivery, Chipotlane, Chipotle Rewards
- **Notable:** Opened its first restaurant in Denver in 1993., Became a public company in 2006., Reached 1,500 Chipotlanes in September 2026.

## Products & services

- **Customizable Mexican-inspired meals** — Burritos, burrito bowls, tacos and salads assembled from a shared ingredient menu.
- **Quesadillas, sides and beverages** — Additional meal formats, chips, guacamole, salsa and drinks; availability varies by market.
- **Digital ordering and delivery** — Website and mobile ordering for pickup or delivery, subject to restaurant availability.
- **Chipotlane** — Digital order pickup lane: customers order and pay ahead, then collect food from their vehicle.
- **Chipotle Rewards** — Consumer loyalty program with points and offers, subject to current terms.
- **Catering and group meals** — Large-order options for meetings, parties and other group occasions.
- **Family Meals** — Digital-exclusive customizable group meals intended for four to six people; previously called Build-Your-Own Chipotle.
- **Gift cards** — Physical and digital stored-value cards.

## Achievements

- Opened its first restaurant in Denver in 1993.
- Became a public company in 2006.
- Reached 1,500 Chipotlanes in September 2026.
- Opened its first Asian restaurant in Seoul in September 2026.

## Latest updates

- **2026-10** — On October 20, announced its Halloween Boorito promotion: a $6 entrée for costumed Rewards members at participating U.S. restaurants after 3 p.m. on October 31, subject to terms and extra charges for selected additions.
- **2026-10** — On October 13, launched a campaign for digital-exclusive Family Meals, designed for four to six people, with a limited-edition 170-liter bag sweepstakes.
- **2026-09** — Announced its 1,500th Chipotlane in Bradenton, Florida, on September 29.
- **2026-09** — Opened its first restaurant in Asia in Seoul through a South Korean joint venture.
- **2026-07** — Second-quarter revenue increased 9.3% to approximately $3.3 billion; comparable restaurant sales increased 2.2%, including 1.0% transaction growth.
- **2026-02** — Reported fiscal 2025 revenue growth of 5.4%, but comparable restaurant sales declined 1.7%; announced its Recipe for Growth strategy.

## Links

- Website: https://www.chipotle.com/
- LinkedIn: https://www.linkedin.com/company/chipotle-mexican-grill/
- Twitter/X: https://www.twitter.com/chipotletweets
- YouTube: https://www.youtube.com/@chipotle
- Instagram: https://www.instagram.com/chipotle/
- Facebook: https://www.facebook.com/chipotle
- TikTok: https://www.tiktok.com/@chipotle

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Published by YesPress — https://yespress.io
Last updated: 2026-10-22