# Chip Lange

> Chip Lange is a gaming executive and operator whose career runs from testing Sega games and reviewing titles for GamePro to helping build the EA Sports brand, leading EA businesses across online, casual, social, mobile and licensed games, and serving as CEO of HiDef. Across those chapters, his public argument has stayed notably consistent: games grow when they welcome more kinds of people, connect players across platforms and treat software as an ongoing relationship rather than a finished box.

- **Role:** Chief Executive Officer at HiDef, Inc.
- **Organizations:** HiDef, Inc., Electronic Arts, Lange Interactive Consulting, LLC, The Revival House, Artistory, Grateful Tea, GamePro, Sega
- **Education:** Claremont McKenna College
- **Known for:** Helped develop and establish the EA Sports brand during his long tenure at Electronic Arts., Led businesses spanning EA Sports Nation, online commerce, the Hasbro portfolio, Pogo and casual mobile studios., Helped translate major Hasbro properties including Monopoly, Nerf and Littlest Pet Shop into digital game portfolios.

## Career timeline

- **Before 1991** — Began in video games as a Sega game tester and later reviewed games for GamePro magazine.
- **1991** — Joined Electronic Arts in product marketing.
- **1996-2004** — Served in EA marketing leadership, including vice president of marketing for EA Sports, and helped develop and establish the EA Sports brand.
- **2004-2007** — Led online commerce and EA Sports Nation initiatives as games moved toward connected services and new revenue models.
- **2007-2012** — Ran EA's Hasbro games business and EA Play work across casual, licensed, social and mobile games.
- **2011** — Publicly articulated Origin's cross-platform goal of connecting players, friends, content and EA franchises beyond a single device.
- **2012-2014** — Served as senior vice president and general manager of Pogo Studio and casual mobile studios at Electronic Arts.
- **2014-2015** — Served as group general manager and vice president for Illumination Studios at Electronic Arts.
- **2016** — Founded Lange Interactive Consulting, LLC.
- **2017** — Became a partner and chief digital officer at The Revival House.
- **2018-2020** — Worked as chief product officer at Artistory.
- **2020-2021** — Worked as chief marketing officer at Grateful Tea.
- **2021** — Joined HiDef as president as the studio expanded its mobile-game team and collaborated with Unity.
- **2022** — Was appointed chief executive officer of HiDef.
- **2022** — Led HiDef as it announced a partnership with Snap for a standalone Bitmoji music-and-dance social mobile game.

## Achievements

- Helped develop and establish the EA Sports brand during his long tenure at Electronic Arts.
- Led businesses spanning EA Sports Nation, online commerce, the Hasbro portfolio, Pogo and casual mobile studios.
- Helped translate major Hasbro properties including Monopoly, Nerf and Littlest Pet Shop into digital game portfolios.
- Contributed to EA's early cross-platform Origin strategy, including its mobile direction.
- Became CEO of HiDef after joining the company as president.
- Led HiDef when it announced a partnership with Snap to develop a Bitmoji-based dance and music social game.

## Latest updates

- **2025-02** — A California statement of information for HiDef Entertainment Group listed Chip Lange as chief executive officer.
- **2022-06** — HiDef and Snap announced plans for a standalone Bitmoji-based music-and-dance social mobile game.
- **2022-05** — HiDef appointed Lange chief executive officer after he had served as president.

## Links

- Website: https://hidef.com
- LinkedIn: https://www.linkedin.com/in/chiplange
- Twitter/X: https://twitter.com/teamhidef
- Instagram: https://www.instagram.com/teamhidef/
- Facebook: https://www.facebook.com/hideflifestyle/

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Profile page: https://yespress.io/chip-lange
Published by YesPress — https://yespress.io
Last updated: 2026-08-18