# ChicExecs PR + Retail Agency

> ChicExecs is a women-founded public relations and retail strategy agency that helps consumer brands move through the awkward middle between a good product and broad distribution. Founded by Nikki Carlson and Kailynn Bowling, the San Marcos company combines media relations, retail buyer outreach, digital marketing, influencer programs, content production, Amazon management and answer-engine optimization in one integrated engagement. Its unusual credential is operational: the founders first built the women-focused electronics brand ChicBuds, struggled to keep up with demand, expanded into major retailers and sold the brand before turning that experience into an agency.

- **Founded:** 2004
- **Headquarters:** San Marcos, United States
- **Founders:** Nikki Carlson (Co-founder and Co-CEO), Kailynn Bowling (Co-founder and Co-CEO)
- **Team size:** Approximately 65 employees are visible on LinkedIn; ChicExecs says its broader team exceeds 80 people.
- **Products:** Public relations and media relations, Retail strategy and placement, Digital and performance marketing, Social and influencer marketing, Content creation
- **Notable:** Built and sold the founders' ChicBuds electronics brand after expanding it into major U.S. retailers., ChicExecs says it has worked with more than 5,000 brands and currently supports more than 250 brands a year., Company-reported 2025 case studies include a 586% three-month ROI for a performance-apparel campaign and 783 media features plus a 30% traffic lift for a specialty wine-product campaign.

## Products & services

- **Public relations and media relations** — Story development and outreach for television, radio, magazines, newspapers, blogs and podcasts, now including AI-oriented visibility work.
- **Retail strategy and placement** — Retail readiness, buyer communication, introductions, placement support and sell-through planning for physical and online retailers.
- **Digital and performance marketing** — Paid social, Google advertising, SEO, conversion-rate optimization, email, affiliate and campaign measurement delivered with Backhouse Agency capabilities.
- **Social and influencer marketing** — Social strategy, channel management, creator partnerships and content designed to build awareness and support conversion.
- **Content creation** — In-house product photography, video, campaign creative, copy and social-ad assets.
- **Amazon account and brand management** — Marketplace positioning, listing and content optimization, advertising and influencer support intended to improve visibility and sales.
- **Answer Engine Optimization** — PR, authority and content work aimed at improving brand visibility in AI-generated answers as well as traditional search.
- **Elevate** — Long-term, executive-led strategy for enterprise and Fortune 500 clients seeking national or global growth.

## Achievements

- Built and sold the founders' ChicBuds electronics brand after expanding it into major U.S. retailers.
- ChicExecs says it has worked with more than 5,000 brands and currently supports more than 250 brands a year.
- Company-reported 2025 case studies include a 586% three-month ROI for a performance-apparel campaign and 783 media features plus a 30% traffic lift for a specialty wine-product campaign.
- Reported more than $2 million in purchase orders for client retail placements over a one-year period.
- Won Bronze Stevie Awards including Women in Business and PR Agency of the Year recognition.
- Recognized by Entrepreneur for company culture and by San Diego publications for workplace and agency performance.
- Certified as a Women's Business Enterprise.

## Latest updates

- **2026-06** — ChicExecs and Backhouse Agency presented a webinar on Amazon brand growth and expanded the agency's public emphasis on Amazon account and brand management.
- **2026-06** — The agency published a Shopify conversion-rate case study reporting a 2,000% increase in orders over 30 days for the featured campaign.
- **2025-09** — ChicExecs formalized its positioning around traditional PR plus AI visibility and Answer Engine Optimization.
- **2025-08** — The agency published a campaign-results review including company-reported figures for ROI, media placements, readership, web traffic and retail doors.
- **2025-07** — Founders Nikki Carlson and Kailynn Bowling relaunched their 2008 media-workflow technology as Birdelo, adding AI tools, search and an affiliate-ready product marketplace.
- **2024-08** — ChicExecs marked 20 years and described a national team of more than 80 people alongside sister agencies ExPR and Backhouse Agency.

## Links

- Website: https://www.chicexecs.com/
- LinkedIn: https://www.linkedin.com/company/chicexecs-pr/
- Twitter/X: https://twitter.com/ChicExecs
- YouTube: https://www.youtube.com/@chicexecsretailmarketingag3803/videos
- Instagram: https://www.instagram.com/chicexecs/
- Facebook: https://www.facebook.com/chicexecs/

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Profile page: https://yespress.io/chicexecs-pr-retail-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-16