# Chet Mehta

> Chet Mehta is the Los Angeles-based founder and CEO of PR DEPT, an entertainment and lifestyle publicity firm he opened in October 2012 after roles at ID Public Relations and Sunshine Sachs. A Southern California native and first-generation Indian-American, he has built a career around the practical mechanics of attention: preparing press lines, creating usable images, targeting the right outlets and extending an event's story well beyond the room.

- **Role:** Founder and CEO at PR DEPT
- **Organizations:** PR DEPT, Sunshine Sachs, ID Public Relations
- **Nationality:** American
- **Education:** Bachelor's degree in Communication and Media Studies, University of Southern California
- **Known for:** Built PR DEPT into a Los Angeles entertainment and lifestyle publicity firm operating since 2012., Developed a career spanning more than two decades in entertainment, lifestyle and event publicity., Helped create early buzz for The Twilight Saga while at ID Public Relations.

## Career timeline

- **Early career** — Began as an assistant to veteran Hollywood publicist Ronni Chasen.
- **2007-2011** — Worked at ID Public Relations, ultimately as a director; documented projects included early publicity for The Twilight Saga and Stand Up to Cancer.
- **2011-2012** — Served as a director at Sunshine Sachs.
- **2012** — Founded PR DEPT in Los Angeles in October, opening the firm the Monday after finishing at Sunshine Sachs on a Friday.
- **2014** — Shared practical event-publicity guidance with BizBash on press materials, pre-event coverage and targeted outreach.
- **2021** — PR DEPT represented the African American Film Critics Association as a media contact for its 12th awards.
- **2023** — PR DEPT supported publicity for Hulu's Only Murders in the Building immersive experience and Expedia Group's Unpack '24 launch.
- **2024** — Worked on Paramount+ and CBS's Paramount Mountain activation at Super Bowl LVIII and moderated a diversity-focused panel at the SCAD Savannah Film Festival.
- **2026** — Marked Cinespia's 25th season after a relationship Mehta had previously described as spanning twelve seasons.

## Achievements

- Built PR DEPT into a Los Angeles entertainment and lifestyle publicity firm operating since 2012.
- Developed a career spanning more than two decades in entertainment, lifestyle and event publicity.
- Helped create early buzz for The Twilight Saga while at ID Public Relations.
- Worked on Stand Up to Cancer during his ID Public Relations tenure.
- Established a long-running publicity relationship with Los Angeles outdoor-film organization Cinespia.
- Moderated the Representation Matters panel at the 2024 SCAD Savannah Film Festival.

## Latest updates

- **2026-05** — Shared the Los Angeles Times feature marking Cinespia's 25th season and thanked the reporter and PR DEPT colleague Lailani De Leon.
- **2024-10** — Moderated the Representation Matters panel at the SCAD Savannah Film Festival.
- **2024-02** — PR DEPT contributed to publicity around Paramount+ and CBS's Paramount Mountain Super Bowl LVIII activation in Las Vegas.

## Links

- Website: https://www.pr-dept.com/
- LinkedIn: https://www.linkedin.com/in/chet-mehta-77881a85
- Twitter/X: https://twitter.com/PR_dept
- Instagram: https://www.instagram.com/pr_dept/

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Profile page: https://yespress.io/chet-mehta
Published by YesPress — https://yespress.io
Last updated: 2026-09-22