# Cheryl Sew Hoy

> Cheryl Sew Hoy is a serial entrepreneur and the founder and CEO of Tiny Health, an Austin-based microbiome science company that raised an $8.5M Series A in 2024. Born in Malaysia and trained as an engineer at Cornell, she sold her startup Reclip.It to Walmart Labs in 2013, then was recruited to run MaGIC, Malaysia's national innovation agency. She co-founded the #MovingForward campaign for diversity in venture capital and was named one of Time's 2017 Silence Breakers, the magazine's Person of the Year.

- **Role:** Founder & CEO at Tiny Health
- **Organizations:** Tiny Health, #MovingForward, CityPockets, Reclip.It, MaGIC, Hack Reactor
- **From:** Petaling Jaya, Malaysia
- **Nationality:** Malaysian
- **Education:** B.S. in Operations Research and Industrial Engineering, Cornell University, Master's in Engineering Management (Lester Knight scholar), Cornell University
- **Known for:** Named one of Time magazine's 2017 Person of the Year 'Silence Breakers', Founder & CEO of Tiny Health ($13M raised total, $8.5M Series A), Founding CEO of MaGIC, Malaysia's national innovation agency

## Career timeline

- **2010** — Co-founded CityPockets, a digital wallet and marketplace for daily deals, raising $770K in New York.
- **2012** — Pivoted to launch Reclip.It, a personalized list-making and shopping app.
- **2013** — Reclip.It acquired by Walmart Labs.
- **2014** — Appointed founding CEO of MaGIC, Malaysia's national innovation agency, launched with a multi-million dollar government grant.
- **2016** — Stepped down from MaGIC; became Chief Marketing Officer of Hack Reactor in San Francisco; keynoted the Global Entrepreneurship Summit.
- **2018** — Co-founded the #MovingForward campaign for diversity and anti-harassment commitments in venture capital.
- **2020** — Founded Tiny Health in Austin, Texas.
- **2022** — Tiny Health launched its first microbiome test and raised roughly $4.5M in seed funding.
- **2024** — Tiny Health closed an $8.5M Series A led by Spero Ventures.
- **2025** — Tiny Health expanded internationally and was named Start-up of the Year by NutraIngredients-USA.

## Achievements

- Named one of Time magazine's 2017 Person of the Year 'Silence Breakers'
- Founder & CEO of Tiny Health ($13M raised total, $8.5M Series A)
- Founding CEO of MaGIC, Malaysia's national innovation agency
- Sold Reclip.It to Walmart Labs (2013)
- Co-founder of the #MovingForward diversity campaign
- Mashable Top 44 Female Founders (2012)
- L'Oreal Top 10 Women in Digital (2012)
- Keynote speaker at the 2016 Global Entrepreneurship Summit
- TEDxKL speaker (2013)
- NutraIngredients-USA Start-up of the Year (2025)

## Latest updates

- **2024-03** — Tiny Health closed an $8.5M Series A led by Spero Ventures, with about 25% of the round funded by its own customers.
- **2025-01** — Tiny Health expanded into the EU, Canada and Mexico and was named NutraIngredients-USA Start-up of the Year.

## Links

- Website: https://cherylyeoh.com
- LinkedIn: https://www.linkedin.com/in/cherylyeoh
- Twitter/X: https://x.com/cherylyeoh
- YouTube: https://www.youtube.com/@tinyhealth
- Instagram: https://www.instagram.com/cherylsewhoy/
- Facebook: https://www.facebook.com/groups/tinyhealth

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Profile page: https://yespress.io/cheryl-hoy
Published by YesPress — https://yespress.io
Last updated: 2026-06-14