# Chernoff Newman

> Chernoff Newman is a privately held integrated marketing and strategic communications agency founded in Columbia, South Carolina, in 1971. Across offices in Columbia, Charleston, Charlotte and Orlando, it combines research, brand strategy, advertising, public relations, public affairs, media, social, data and digital work for public agencies and organizations in sectors including agriculture, education, healthcare, infrastructure, finance, food and real estate. Its clearest point of difference is fluency in consequential, often complicated subjects - from fentanyl awareness and genetic research recruitment to ports, parking and lotteries - paired with measurable campaign execution.

- **Founded:** 1971
- **Headquarters:** Columbia, United States
- **Products:** Research and strategy, Brand, creative and campaigns, Public relations and public affairs, Integrated media, Web and digital experiences
- **Notable:** Cash Pop generated $20.2 million in its first quarter, more than four times initial projections., Charlotte Douglas International Airport parking revenue reached $36.5 million in the first year of the Happy Space campaign, more than $10 million above forecast., The agency won 20 AAF Midlands ADDYs in the 2021 season, including Best in Show and Best in Broadcast for the South Carolina Education Lottery's Tiny Stories work.

## Products & services

- **Research and strategy** — Qualitative and quantitative research, audience segmentation, corporate image analysis, public-issues polling, customer journeys and competitive intelligence.
- **Brand, creative and campaigns** — Brand strategy, identity systems, campaign concepts, content, broadcast, print, out-of-home and experiential activation.
- **Public relations and public affairs** — Media relations, stakeholder engagement, reputation work, issue management, crisis communication and policy-facing communications.
- **Integrated media** — Audience and channel strategy, digital activation, media planning and buying, negotiation, optimization and analytics.
- **Web and digital experiences** — Web strategy, design and development built around cross-platform audience journeys.
- **Social and influencer marketing** — Organic and paid social strategy plus creator activation through a stated network of more than 8 million global content creators.
- **MetricIQ** — A proprietary reporting approach that aggregates cross-channel performance into client dashboards with monthly, weekly or real-time access.
- **Test Unit** — A hybrid advertising and PR offer designed to create earned-first ideas that generate coverage and conversation.

## Achievements

- Cash Pop generated $20.2 million in its first quarter, more than four times initial projections.
- Charlotte Douglas International Airport parking revenue reached $36.5 million in the first year of the Happy Space campaign, more than $10 million above forecast.
- The agency won 20 AAF Midlands ADDYs in the 2021 season, including Best in Show and Best in Broadcast for the South Carolina Education Lottery's Tiny Stories work.
- Chernoff Newman earned five honors at the 2025 SCPRSA Mercury and Silver Wing Awards, presented in April 2026.
- The agency has operated for 55 years and expanded from Columbia to Charleston, Charlotte and Orlando, with an additional public-affairs presence in Washington, D.C.

## Latest updates

- **2026-09** — The agency debuted Friends Grow, a new South Carolina Education Lottery campaign, alongside a renewed five-year creative and media agency-of-record relationship.
- **2026-05** — Chernoff Newman announced five honors across campaign and tactical categories at the 2025 SCPRSA Mercury and Silver Wing Awards.
- **2026-01** — Erin Culbert joined as vice president of public relations and general manager after 15 years at Duke Energy.
- **2025-01** — David Campbell was promoted from chief operating officer to chief executive officer after more than 25 years overseeing agency finance and operations.

## Links

- Website: https://chernoffnewman.com
- LinkedIn: https://www.linkedin.com/company/chernoffnewman
- Twitter/X: https://twitter.com/chernoffnewman
- Instagram: https://www.instagram.com/chernoffnewman
- Facebook: https://facebook.com/chernoffnewman

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Profile page: https://yespress.io/chernoff-newman
Published by YesPress — https://yespress.io
Last updated: 2026-09-24