# CheeTung Leong

> CheeTung Leong, also known as CT, co-founded EngageRocket with Dorothy Yiu in 2016 after a career in the Singapore Navy and at Gallup. Educated at Cambridge and Columbia, he helped build an employee analytics business and moved with his family to Palo Alto in late 2023 to develop its North American market. His newer public work includes founding The GTM Architects, writing about business systems and teaching practical AI workflows.

- **Role:** Founder and GTM Engineer at The GTM Architects
- **Organizations:** The GTM Architects, EngageRocket, Gallup, Republic of Singapore Navy, Nsightz
- **Education:** Economics, University of Cambridge, MA in Political Science, Columbia University
- **Known for:** Received the Singapore Armed Forces Overseas Scholarship., Co-founded EngageRocket in 2016., Selected for Tatler Gen.T Leaders of Tomorrow (Singapore) in 2019.

## Career timeline

- **2001-2005** — Studied economics at Cambridge and political science at Columbia under the Singapore Armed Forces Overseas Scholarship.
- **—** — Served in the Singapore Navy, completing his scholarship bond before joining Gallup.
- **—** — Became Gallup Regional Director for Southeast Asia.
- **2016** — Co-founded EngageRocket with Dorothy Yiu.
- **2019** — Recognised in Tatler Gen.T Leaders of Tomorrow (Singapore); delivered a TEDxYouth@SAJC talk on the future of work.
- **2020** — EngageRocket announced a S$3 million Series A led by Qualgro.
- **2023** — Moved with his family from Singapore to Palo Alto to develop EngageRocket’s North American business.
- **2025** — Listed as Founder and CEO of NSightz for an ICF Virginia panel on AI and coaching.
- **2026** — Public interviews identify him as founder of The GTM Architects, building AI-assisted go-to-market systems.

## Achievements

- Received the Singapore Armed Forces Overseas Scholarship.
- Co-founded EngageRocket in 2016.
- Selected for Tatler Gen.T Leaders of Tomorrow (Singapore) in 2019.
- Delivered the June 2019 TEDxYouth@SAJC talk Future of work.
- EngageRocket announced a S$3 million Series A led by Qualgro in 2020.

## Latest updates

- **2026-07** — Appeared on The GTM Engineer Podcast on July 2 to discuss The GTM Architects and practical AI-assisted sales systems.
- **2026-07** — Published practical workflow articles with Benjamin Aaron Reed in The Claude Code Challenge newsletter.

## Links

- Website: https://www.thegtmarchitects.com/
- LinkedIn: https://www.linkedin.com/in/cheetung
- Twitter/X: https://twitter.com/cheetung

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Profile page: https://yespress.io/cheetung-leong
Published by YesPress — https://yespress.io
Last updated: 2026-10-14