# Cheetah Digital by Marigold

> Cheetah Digital supplies enterprise marketers with cross-channel messaging, customer data activation, personalization and professional services. Its historical Customer Engagement Suite linked messaging with interactive data collection and loyalty tools. Formerly part of Marigold, the business joined Zeta Global in November 2025.

- **Founded:** 1998
- **Headquarters:** Chicago, United States
- **Founders:** Irene Pedraza (Co-founder and CEO of predecessor CheetahMail), David Villeger (Co-founder of predecessor CheetahMail)
- **Products:** Cheetah Digital messaging / Engage+, Marigold Grow / Cheetah Experiences, Marigold Loyalty / Cheetah Loyalty, Engagement Data Platform, Professional services
- **Notable:** Salling Group case materials reported a 10x increase in daily active loyalty members and attainment of its first-year membership goal in four weeks., Expanded loyalty through Stellar Loyalty (2018) and interactive data collection through Wayin (2019)., Named a Strong Performer in the Forrester Wave for Email Marketing Service Providers, Q1 2022, according to company materials.

## Products & services

- **Cheetah Digital messaging / Engage+** — Enterprise cross-channel campaigns, segmentation, automated journeys, personalization, reporting and data integrations. Engage+ was a Marigold-era product name.
- **Marigold Grow / Cheetah Experiences** — Related portfolio tools for interactive surveys, polls, giveaways and preference collection; Wayin was acquired in 2019.
- **Marigold Loyalty / Cheetah Loyalty** — Related portfolio loyalty, rewards and offer management technology strengthened through the Stellar Loyalty acquisition.
- **Engagement Data Platform** — Historical suite data foundation combining customer information for activation across engagement and loyalty.
- **Professional services** — Strategy, technical integration, campaign design and execution, client success and deliverability assistance.

## Achievements

- Salling Group case materials reported a 10x increase in daily active loyalty members and attainment of its first-year membership goal in four weeks.
- Expanded loyalty through Stellar Loyalty (2018) and interactive data collection through Wayin (2019).
- Named a Strong Performer in the Forrester Wave for Email Marketing Service Providers, Q1 2022, according to company materials.

## Latest updates

- **2025-11** — Zeta completed its acquisition of Marigold’s enterprise portfolio, including Cheetah Digital.
- **2026-01** — Release 26.1.0 began the Zeta rebrand and updated Hidden Summary for AI and send-time reporting.
- **2026-04** — Japanese subsidiary changed its name to Zeta Global Japan on April 1, according to its official history.

## Links

- Website: https://www.cheetahdigital.com/
- LinkedIn: https://www.linkedin.com/company/cheetahdigitalbymarigold/
- Twitter/X: https://twitter.com/CheetahDigital
- Instagram: https://www.instagram.com/cheetahdigital/
- Facebook: https://www.facebook.com/CheetahDigital/

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Profile page: https://yespress.io/cheetah-digital-by-marigold
Published by YesPress — https://yespress.io
Last updated: 2026-10-02