# Cheers

> Cheers (formerly Thrive+) is a Houston-based alcohol-related health and wellness company built around dihydromyricetin (DHM), a botanical extract studied for supporting the liver and reducing the after-effects of drinking. Founded by Brooks Powell after he encountered DHM research as a Princeton undergraduate, Cheers sells a line of science-backed supplements - Restore, Relief, Hydrate, Protect and Multi - direct-to-consumer, on Amazon, and in tens of thousands of retail locations. The company holds a U.S. patent on its formulation, has served more than a million customers, and frames its mission as helping people enjoy alcohol responsibly while protecting long-term health.

- **Founded:** 2014
- **Headquarters:** Houston, United States
- **Founders:** Brooks Powell (Founder & CEO)
- **Team size:** About 21 employees
- **Products:** Restore, Relief, Hydrate, Protect, Multi
- **Notable:** Granted a U.S. utility patent (US 10,736,870 B2) on its formulation, Sold 35+ million doses cumulatively, Served 1+ million customers since 2014

## Products & services

- **Restore** — After-alcohol aid with 1,200mg DHM per dose plus L-cysteine, prickly pear, B-vitamins and ginger, taken while or after drinking.
- **Relief** — Next-morning aid formulated to help people feel better the day after drinking.
- **Hydrate** — Oral rehydration solution with electrolytes to address alcohol-induced dehydration.
- **Protect** — Daily liver support supplement aimed at long-term liver health.
- **Multi** — A multivitamin formulated for people who drink.

## Achievements

- Granted a U.S. utility patent (US 10,736,870 B2) on its formulation
- Sold 35+ million doses cumulatively
- Served 1+ million customers since 2014
- Expanded to 20,000+ retail locations
- #1 alcohol-related health and wellness brand on Amazon
- Featured on ABC's Shark Tank (Season 9)
- Products third-party tested and made in an FDA-registered facility

## Latest updates

- **2024** — Expanded its product line with a new beverage launch and grew retail distribution to 20,000+ locations.
- **2024** — Joined the Consumer Healthcare Products Association (CHPA).
- **2025** — Surpassed 35 million doses sold cumulatively.

## Links

- Website: https://cheershealth.com
- LinkedIn: http://www.linkedin.com/company/cheershealth
- Twitter/X: https://twitter.com/thrivecure
- Instagram: https://www.instagram.com/cheershealth/
- Facebook: https://www.facebook.com/takecheers/
- TikTok: https://www.tiktok.com/@cheershealth

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Profile page: https://yespress.io/cheers
Published by YesPress — https://yespress.io
Last updated: 2026-06-15