# Charlie Cole

> Charlie Cole is the CEO and a board director of Lands’ End, effective July 13, 2026. A University of Washington business graduate based in Seattle, he progressed from analytics and digital marketing into leadership at Tumi, Samsonite, FTD, Tribute Technology, XGEN AI, and Thuma. His interviews emphasize product quality, aligned incentives, listening to business partners, and using technology to improve the customer experience.

- **Role:** Chief Executive Officer and Board Director at Lands’ End
- **Organizations:** Lands’ End, Thuma, XGEN AI, Tribute Technology, FTD, Samsonite, Tumi, Assembled Brands, The Line, Schiff Nutrition, Lucky Brand, Maveron, CommerceNext
- **Education:** Bachelor of Arts in Business Administration, University of Washington
- **Known for:** Held simultaneous digital leadership roles at Tumi and Samsonite., Reported that Tumi sent 40 million fewer emails in 2017 while generating more revenue from the email channel., Led FTD after its bankruptcy and worked to rebuild relationships with florist partners.

## Career timeline

- **Early career** — Worked in analytics, digital marketing, and an advertising agency before leading ecommerce at Lucky Brand; later held roles at Schiff Nutrition and Assembled Brands, led The Line, and was an entrepreneur in residence at Maveron.
- **2016-01** — Became chief digital officer of Tumi; served through March 2020.
- **2017-01** — Became global chief ecommerce officer of Samsonite alongside his Tumi role; served through March 2020.
- **2020-03** — Joined FTD as CEO; served until January 2023.
- **2023-03** — Joined Tribute Technology as CEO; served until November 2024.
- **2025-02** — Became president of XGEN AI; served until February 2026.
- **2026-02** — Became interim chief digital officer of Thuma; served until June 2026.
- **2026-07-13** — Became CEO and a board director of Lands’ End, succeeding Andrew McLean.

## Achievements

- Held simultaneous digital leadership roles at Tumi and Samsonite.
- Reported that Tumi sent 40 million fewer emails in 2017 while generating more revenue from the email channel.
- Led FTD after its bankruptcy and worked to rebuild relationships with florist partners.
- Appointed CEO and a director of Lands’ End in July 2026.

## Latest updates

- **2026-09** — Signed Lands’ End’s quarterly-report certification as CEO on September 3, 2026.
- **2026-07** — Became CEO and a board member of Lands’ End on July 13, following the June 30 appointment announcement.

## Links

- Website: https://www.landsend.com
- LinkedIn: https://www.linkedin.com/in/charliecole
- Twitter/X: https://twitter.com/CharlieCole

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Profile page: https://yespress.io/charlie-cole
Published by YesPress — https://yespress.io
Last updated: 2026-10-23