# ChappellRoberts

> ChappellRoberts is an independent Tampa advertising and branding agency founded in 1978. Its roughly 50-person team combines brand strategy, research, creative, media, digital development and content production, with a body of work that is unusually rooted in Tampa Bay institutions while extending to national and global organizations. Its differentiator is the conversion of local identity and audience insight into measurable behavior, from a five-times return on digital ticket-sales spend for the Tampa Bay Buccaneers to the Tampa Bay Rays' most successful retail launch.

- **Founded:** 1978
- **Headquarters:** Tampa, United States
- **Founders:** Deanne Roberts (Founder)
- **Products:** Branding, Integrated advertising, Research and insights, Media, Web and mobile development
- **Notable:** Won a 2023 Suncoast Regional Emmy for Tidewell Hospice's 30-second 'The Bucket List' spot., The Tidewell work also received a Platinum Hermes Award, two Silver Telly Awards and recognition as a 27th Annual Webby Awards honoree., The Tampa Bay Rays 'Grit x Glow' City Connect campaign won an AAF Mosaic Award, seven Gold ADDY Awards, two Silver ADDY Awards and three Tampa Best of the Bay awards.

## Products & services

- **Branding** — Brand discovery, positioning, architecture, naming, identity, voice and internal culture alignment.
- **Integrated advertising** — Research-led campaign strategy and creative across broadcast, print, digital, social and experiential channels.
- **Research and insights** — Quantitative and qualitative audience research, consumer intelligence and market analysis.
- **Media** — Planning, negotiation, placement, optimization and analytics across paid search, social, display, OOH, TV, radio, print and streaming.
- **Web and mobile development** — UX and UI strategy, design and development for responsive digital experiences.
- **Video and content studio** — Concept development and production for video, photography, editorial and campaign content.

## Achievements

- Won a 2023 Suncoast Regional Emmy for Tidewell Hospice's 30-second 'The Bucket List' spot.
- The Tidewell work also received a Platinum Hermes Award, two Silver Telly Awards and recognition as a 27th Annual Webby Awards honoree.
- The Tampa Bay Rays 'Grit x Glow' City Connect campaign won an AAF Mosaic Award, seven Gold ADDY Awards, two Silver ADDY Awards and three Tampa Best of the Bay awards.
- The Rays described 'Grit x Glow' as the most successful retail launch in the team's history.
- Reported a five-times return on digital spend through Tampa Bay Buccaneers ticket sales.
- Reported a 291% lift in leads to home sales for Riverlights and a 67% increase in website appointment requests for Kaufman Eye Institute.
- Reported that AdventHealth exceeded an emergency-room growth goal by 48%, with record daily, weekly and monthly ER volumes.
- Reported a 29% increase in total unaided brand awareness for Feeding Tampa Bay.
- Colleen Chappell was inducted into the Tampa Bay Business Hall of Fame and received honors including Tampa Bay Business Journal's Businesswoman of the Year.

## Latest updates

- **2026-05** — Published a point of view arguing that purpose works as strategy when it is tied to behavior and business decisions rather than campaign language.
- **2026-02** — Published 'The Work That Changed The Culture,' extending the agency's public focus on the relationship between creative work and organizational culture.
- **2026-01** — Outlined four creative signals for 2026: share of voice over raw frequency, relatable work over polish, idea before format, and context-specific content.
- **2025-06** — Detailed the award results and record retail performance of the Rays' City Connect 'Grit x Glow' campaign.
- **2025-03** — Published the Feeding Tampa Bay rebrand case study as the organization opened a new facility and expanded its identity beyond food distribution.
- **2023-08** — Won a Suncoast Regional Emmy for Tidewell Hospice's 'The Bucket List' television spot.

## Links

- Website: https://chappellroberts.com
- LinkedIn: https://www.linkedin.com/company/chappellroberts/
- Twitter/X: https://twitter.com/chappellroberts
- Instagram: https://www.instagram.com/chappellroberts/
- Facebook: https://www.facebook.com/ChappellRoberts/

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Profile page: https://yespress.io/chappellroberts
Published by YesPress — https://yespress.io
Last updated: 2026-09-24