# CHAO.S PR

> CHAO.S PR is a privately held New York boutique agency founded in 2023 by Scotty Chao. It combines public relations, event production, influencer work, bilingual communication, social media, design and photography for lifestyle, beauty, food-and-beverage and culture-forward brands, with a particular strength in turning physical launches into content that can travel across U.S. and international audiences.

- **Founded:** 2023
- **Headquarters:** New York, United States
- **Founders:** Scotty Chao (Founder and CEO)
- **Products:** Influencer marketing, Bilingual and cross-cultural communication, Social media marketing, Digital strategy and planning, Celebrity advocacy and concept operations
- **Notable:** CHAO.S PR reported more than 3 million total impressions, at least six national trade-media features and a top-performing post with 327,000 views for MINISO's American Dream store campaign., The MINISO American Dream campaign included a seven-day immersive atrium activation tied to a new IP collection store., The agency participated in the first Chinese Cuisine Carnival at Barclays Center during the Brooklyn Nets' 2024 Lunar New Year game, an event CHAO.S PR says drew more than 20,000 spectators.

## Products & services

- **Influencer marketing** — Strategic creator collaborations intended to extend brand messages and credibility with relevant audiences.
- **Bilingual and cross-cultural communication** — Multilingual communication and cultural adaptation for brands moving between U.S. and international audiences; a 2026 internship listing specifically required English and Mandarin.
- **Social media marketing** — Campaign planning, content and community work across Instagram, TikTok, Xiaohongshu, Facebook and Google channels.
- **Digital strategy and planning** — Goal-based online planning, campaign design and platform selection.
- **Celebrity advocacy and concept operations** — Celebrity and high-profile collaborator programs designed to create visibility and credibility.
- **PR events and activations** — Concept development, production, logistics and on-site execution for launches, cultural programs and brand events.
- **Photography, graphic design and content production** — Photography, video, brand assets, brochures, infographics and multimedia designed to extend campaigns beyond the live event.
- **Media relations** — Press releases, story development, pitching, press kits, follow-ups and coverage tracking.

## Achievements

- CHAO.S PR reported more than 3 million total impressions, at least six national trade-media features and a top-performing post with 327,000 views for MINISO's American Dream store campaign.
- The MINISO American Dream campaign included a seven-day immersive atrium activation tied to a new IP collection store.
- The agency participated in the first Chinese Cuisine Carnival at Barclays Center during the Brooklyn Nets' 2024 Lunar New Year game, an event CHAO.S PR says drew more than 20,000 spectators.
- The agency grew its LinkedIn audience to roughly 2,800 followers by September 2026.

## Latest updates

- **2026-09** — CHAO.S PR shared launch-video production work for Molly Tea Dallas, describing responsibility from creative direction through production management and editing.
- **2026-08** — The agency published a MINISO American Dream case study reporting 3M+ impressions, 6+ national trade-media features, a seven-day activation and 327,000 views on the best-performing post.
- **2026-08** — CHAO.S PR emphasized the pronunciation and punctuation of its name: Chao.S, not chaos.
- **2026-01** — The agency recruited an English-Mandarin PR and marketing intern for spring 2026, highlighting cross-cultural storytelling, media relations, content production and event support.

## Links

- Website: https://www.chaosprny.com/
- LinkedIn: https://www.linkedin.com/company/chao-s-pr-agency
- Instagram: https://www.instagram.com/chao.s_pr
- TikTok: https://www.tiktok.com/@chao.s.pr

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Profile page: https://yespress.io/chao-s-pr
Published by YesPress — https://yespress.io
Last updated: 2026-09-21