# Chantal Rapport

> Chantal Rapport is Upstart's Chief Marketing Officer and Senior Vice President of Growth, an operator whose path runs from frontline customer research and management consulting through enterprise software and into AI-powered lending. After joining Upstart in 2017 to lead strategic partnerships, she moved into growth leadership, oversaw marketing around the company's 2020 IPO, became CMO in 2021, and was named to Forbes' 2022 30 Under 30 list in Marketing & Advertising. Her public work links brand to product experience, argues that brand and performance marketing are inseparable, and places customer understanding alongside data as a source of growth insight.

- **Role:** Chief Marketing Officer and Senior Vice President of Growth at Upstart
- **Organizations:** Upstart, MuleSoft, SATOV Consultants, KPMG, Chief
- **Education:** Honors Business Administration, Ivey Business School at Western University
- **Known for:** Named to the Forbes 30 Under 30 2022 list in Marketing & Advertising., Oversaw marketing for Upstart's December 2020 initial public offering., Used Upstart's AI and machine-learning capabilities to reshape its customer-acquisition strategy.

## Career timeline

- **2013-2014** — Worked as an enterprise auditor at KPMG.
- **2014** — Completed an Honors Business Administration degree at Ivey Business School; participated in the student venture Tokynn.
- **2014-2016** — Worked as a management consultant at SATOV Consultants, including an embedded telecom customer-research assignment.
- **2016-2017** — Worked in sales operations and finance at MuleSoft, helping design global field-sales strategy as the company scaled toward its IPO.
- **2017-2020** — Joined Upstart and led strategic partnerships, an acquisition channel that brought billions of dollars in loan originations to the platform.
- **2020-2021** — Served as Upstart's Vice President of Growth and oversaw marketing around the company's December 2020 IPO.
- **2021-present** — Became Upstart's Chief Marketing Officer and later held the combined title Chief Marketing Officer and Senior Vice President of Growth.
- **2022-present** — Listed publicly as a member of Chief, a professional network for executive women.

## Achievements

- Named to the Forbes 30 Under 30 2022 list in Marketing & Advertising.
- Oversaw marketing for Upstart's December 2020 initial public offering.
- Used Upstart's AI and machine-learning capabilities to reshape its customer-acquisition strategy.
- Led strategic partnerships that brought billions of dollars in loan originations to Upstart's platform.
- Presented Upstart's 'Our Category-of-One Business' strategy at the company's inaugural AI Day in May 2025.

## Latest updates

- **2026-05** — Upstart's investor-relations materials continued to identify Rapport as Chief Marketing Officer and Senior Vice President of Growth.
- **2025-10** — Rapport said trustworthy financial partners can help people focus on their lives and communities in an Upstart article about asking for financial support.
- **2025-05** — She presented 'Our Category-of-One Business' at Upstart's inaugural AI Day in New York.
- **2025-04** — She appeared on OneScreen's Beyond the Billboard podcast to discuss why brand and performance marketing should be managed together.

## Links

- Website: https://www.upstart.com
- LinkedIn: https://www.linkedin.com/in/chantalrapport
- Twitter/X: https://twitter.com/ChantalRapport

---

Profile page: https://yespress.io/chantal-rapport
Published by YesPress — https://yespress.io
Last updated: 2026-08-11