# ChannelAdvisor

> ChannelAdvisor provides cloud software and managed services for brands and retailers selling across marketplaces and advertising channels. It centralizes product listings, inventory and orders, and supports digital marketing and brand analytics. Founded in 2001 in North Carolina, it was acquired by CommerceHub in November 2022 and brought under the Rithum name in December 2023.

- **Founded:** 2001
- **Headquarters:** Morrisville, United States
- **Founders:** Scot Wingo (Co-founder and founding CEO), Aris Buinevicius (Co-founder and founding CTO)
- **Products:** Marketplaces, Inventory and Order Management, Digital Marketing and Retail Media, Managed Marketplaces, Brand Analytics
- **Notable:** Completed its IPO in May 2013., Reported FY2021 revenue of US$167.7 million, up 16%., Acquisition by CommerceHub completed November 15, 2022.

## Products & services

- **Marketplaces** — Centralized product listings, channel-specific catalog adaptation and listing error management; continued within Rithum.
- **Inventory and Order Management** — Synchronizes stock across channels and consolidates orders, with configurable fulfillment routing and integrations.
- **Digital Marketing and Retail Media** — Software and managed services for paid search, shopping ads and marketplace advertising.
- **Managed Marketplaces** — Specialists help operate marketplace programs; Carbatec adopted the service in 2021.
- **Brand Analytics** — Tracks product availability, pricing and competitive retail presence across reseller websites.
- **Shoppable Media** — Directs shoppers from brand content to retailer purchase destinations.
- **Starter Edition** — Historical US offer connecting Amazon, eBay and Shopify with ShipStation; its 2020 launch price is not a current quote.

## Achievements

- Completed its IPO in May 2013.
- Reported FY2021 revenue of US$167.7 million, up 16%.
- Acquisition by CommerceHub completed November 15, 2022.
- Joined CommerceHub and Dsco under the Rithum brand in December 2023.
- Carbatec’s published case study reports a return to eBay and expansion to additional marketplaces after adopting managed services.

## Latest updates

- **2023-12** — CommerceHub, ChannelAdvisor and Dsco were unified under the Rithum name; Cadeera acquisition added AI capabilities.
- **2025-12** — Rithum and Stripe announced a partnership for AI-ready product catalogs and agentic payment workflows.
- **2026-06** — Rithum explained its one-to-many Stripe integration approach and stated that dedicated agent monitoring and optimization tools were still being built.
- **2026-07** — Rithum appointed Kim Miller as Chief Marketing Officer and Head of Global Strategy on July 8.
- **2026-07** — On July 15, Rithum announced Veeqo as a recommended shipping software partner, with automatic order flow and tracking / fulfillment confirmations syncing back every ten minutes.

## Links

- Website: https://www.channeladvisor.com/
- LinkedIn: https://www.linkedin.com/company/channeladvisor/
- Twitter/X: https://twitter.com/channeladvisor
- YouTube: https://www.youtube.com/@rithumcommerce
- Instagram: https://www.instagram.com/rithumcommerce/
- Facebook: https://www.facebook.com/ChannelAdvisor/

---

Profile page: https://yespress.io/channeladvisor
Published by YesPress — https://yespress.io
Last updated: 2026-09-30