# Chameleon

> Chameleon is a San Francisco-based product adoption platform that lets SaaS teams build, personalize, and measure in-app user experiences - product tours, tooltips, launchers, microsurveys and a HelpBar search widget - without writing code. Founded in 2015 by Pulkit Agrawal and Brian Norton, it helps product, product marketing and customer success teams reduce time-to-value, drive feature adoption, and cut support load. Backed by Matrix Partners and True Ventures with $14.9M raised, it serves 300+ software companies including Twilio, ClickUp, Drata, Fivetran and Highspot.

- **Founded:** 2015
- **Headquarters:** San Francisco, California, USA
- **Founders:** Pulkit Agrawal (Co-Founder & CEO), Brian Norton (Co-Founder & CTO)
- **Team size:** Approximately 50-100 employees
- **Products:** Product Tours, Tooltips, Microsurveys, Launchers, HelpBar
- **Notable:** Helped establish 'product adoption' as a recognized software category since 2015., Raised $13M Series A led by Matrix Partners in 2022., Grew to 300+ customers including Twilio, ClickUp and Drata.

## Products & services

- **Product Tours** — Interactive multi-step guides (modals, lightboxes, tooltips) to walk users through onboarding and new features without code.
- **Tooltips** — Contextual just-in-time hints that appear at the right moment to guide users through the product.
- **Microsurveys** — In-app surveys (NPS, CSAT, custom) to collect targeted user feedback in context.
- **Launchers** — Persistent widgets (checklists, menus, resource hubs) that surface guidance on demand.
- **HelpBar** — A free Spotlight-style search bar that lets users search help content, knowledge bases and take actions inside a web app.
- **AI Agents (Compass, Copilot, Prism, Ranger)** — AI agents for friction detection, fix creation, personalization and quality control across in-app experiences.

## Achievements

- Helped establish 'product adoption' as a recognized software category since 2015.
- Raised $13M Series A led by Matrix Partners in 2022.
- Grew to 300+ customers including Twilio, ClickUp and Drata.
- Launched HelpBar, a free in-app command-and-search bar.
- Introduced an Engagement Index to benchmark in-product experiences across companies.
- Shipped role-based access control (Creator, Publisher, Designer, Engineer, Admin, Viewer) for enterprise governance.

## Latest updates

- **2025** — Repositioned around a self-improving product system powered by four AI agents - Compass, Copilot, Prism and Ranger - for friction detection, fix creation, personalization and quality control.
- **2022-09** — Raised $13M Series A led by Matrix Partners and launched HelpBar, its first free product.

## Links

- Website: https://www.chameleon.io
- LinkedIn: https://www.linkedin.com/company/chameleon-io
- Twitter/X: https://x.com/trychameleon
- GitHub: https://github.com/Chameleon-Product-Tours

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Profile page: https://yespress.io/chameleon
Published by YesPress — https://yespress.io
Last updated: 2026-08-05