# Chameleon Collective

> Chameleon Collective is a Miami-based business transformation consultancy built around a network of senior operators. It combines fractional or interim leadership, hands-on specialist delivery and executive recruiting across brand, marketing, customer experience, commerce, sales and technology. Its pitch is deliberately finite: embed in a client, fix the system, hire the permanent team and leave the company able to run without outside help.

- **Founded:** 2015
- **Headquarters:** Miami, United States
- **Founders:** Freddie Laker (Founding Partner)
- **Team size:** 280+ proven specialists on the company website; LinkedIn listed 183 employees when researched, while the supplied record listed 190 employees.
- **Products:** Lead, Deliver, Recruit, CLEAR Assessment, International Expansion
- **Notable:** Grew reported revenue 47% from 2019 to 2020 and added more than 100 clients during that period., Built a network the company describes as 280+ specialists with more than 2,000 transformations delivered across six practice areas., Helped restructure Chamberlain Group's commercial marketing function with reported cost savings above 30%.

## Products & services

- **Lead** — Interim and fractional executives who embed in client leadership teams to guide change, including CMO, CRO, CDO, CTO and related roles.
- **Deliver** — Project teams and subject-matter experts who execute work across brand, marketing, experience, commerce, sales and technology.
- **Recruit** — Executive search and specialist recruiting designed to install permanent talent aligned with the client's culture and transformation plan.
- **CLEAR Assessment** — A CxO-led diagnostic that evaluates growth constraints and produces prioritized recommendations across sales and marketing.
- **International Expansion** — Market-entry leadership, execution and recruiting for companies expanding into new geographies.

## Achievements

- Grew reported revenue 47% from 2019 to 2020 and added more than 100 clients during that period.
- Built a network the company describes as 280+ specialists with more than 2,000 transformations delivered across six practice areas.
- Helped restructure Chamberlain Group's commercial marketing function with reported cost savings above 30%.
- Reported a 658% increase in marketing-qualified leads over six months for UpperEdge after a new go-to-market strategy and interim leadership engagement.
- Helped NEST New York achieve a reported 45% year-over-year revenue increase through data infrastructure and customer analytics.
- Built Ricoh sales enablement in which the company says 90% of assessments led to larger proposals and 60% led to a first-year sale.
- Supported an in-house agency at BlueCross BlueShield of Tennessee that delivered more than 4,000 projects and reported over $10 million in first-year savings.
- Helped revive True Religion's ecommerce performance, reporting doubled ecommerce revenue and a 75% increase in return on ad spend.

## Latest updates

- **2026-07** — Published new thinking on consultative marketing, a profile of transformation CTO Jon Michel Greenwood and a four-person CommerceNext field report.
- **2026-06** — Published a first-person reflection on fractional work and highlighted its commerce practice and cross-functional commercial alignment.
- **2026-03** — Published a recruiting case study describing Lights4Fun's build-out of a US general manager and ecommerce support team.
- **2024-04** — JHS Digital Consulting joined Chameleon Collective, adding technology and digital-transformation leadership to the network.

## Links

- Website: https://chameleoncollective.com/
- LinkedIn: https://www.linkedin.com/company/wearechameleons
- Twitter/X: https://x.com/chameleon
- Instagram: https://www.instagram.com/wearechameleons/
- Facebook: https://www.facebook.com/wearechameleons

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Profile page: https://yespress.io/chameleon-collective
Published by YesPress — https://yespress.io
Last updated: 2026-08-15