# CHAGEE USA

> CHAGEE USA is the Irvine-based U.S. business of CHAGEE, the tea brand founded in Yunnan in 2017. It operates company-owned modern teahouses in Southern California, selling whole-leaf tea lattes, pure teas, matcha, citrus drinks and blended teas. Its first U.S. flagship celebrated its grand opening at Westfield Century City in May 2025. Global financial and store figures belong to parent Chagee Holdings Limited, not the U.S. business.

- **Founded:** 2017
- **Headquarters:** Irvine, United States
- **Founders:** Junjie Zhang (Founder, chairman and CEO of global parent CHAGEE; not a separately verified founder of the U.S. entity)
- **Products:** BOYA Tea Latte (Jasmine Green), Peach Oolong Tea Latte, Pure Teas, Matcha, Citrus Teafreshers
- **Notable:** First U.S. flagship grand-opening celebration at Westfield Century City, May 9-11, 2025., Parent listed on Nasdaq as CHA in April 2025., Global parent ended 2025 with 7,453 teahouses, up 15.7% year over year.

## Products & services

- **BOYA Tea Latte (Jasmine Green)** — Signature jasmine green tea and milk drink offered at the U.S. launch.
- **Peach Oolong Tea Latte** — Oolong-based milk tea on the U.S. menu.
- **Pure Teas** — Tea served without the latte milk component, including brewed and extracted selections.
- **Matcha** — A current U.S. menu category.
- **Citrus Teafreshers** — A current U.S. menu category combining tea and citrus.
- **Blended Teas** — A current U.S. menu category for blended beverages.
- **CHAGEE Rewards** — Free U.S. loyalty program operated by CHAGEE (CA) LLC and affiliates.

## Achievements

- First U.S. flagship grand-opening celebration at Westfield Century City, May 9-11, 2025.
- Parent listed on Nasdaq as CHA in April 2025.
- Global parent ended 2025 with 7,453 teahouses, up 15.7% year over year.
- U.S. locator expanded beyond Los Angeles to multiple Southern California cities.

## Latest updates

- **2026-08** — Parent reported Q2 2026 net revenue of RMB3.4146 billion, up 2.5% year over year; global same-store GMV declined 16.1%. Neither number is U.S.-only.
- **2026-04** — Announced Laufey as first North American brand ambassador and creative collaborator.
- **2026-03** — Reported FY2025 parent revenue growth of 4.0%; management acknowledged competitive pressure and execution delays.

## Links

- Website: https://www.chagee.us/
- LinkedIn: https://www.linkedin.com/company/chagee-usa/
- Instagram: https://www.instagram.com/usachagee/
- TikTok: https://www.tiktok.com/@usachagee

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Profile page: https://yespress.io/chagee-usa
Published by YesPress — https://yespress.io
Last updated: 2026-10-23