# Chad Kettner

> Chad Kettner is the Chief Marketing Officer of Musora, the Abbotsford company behind Drumeo, Pianote, Guitareo, Singeo and PlayBass. Since joining the business in 2012, he has helped its marketing move from DVD offers toward memberships, large free audiences and story-led campaigns built around a practical promise: help more people begin playing music and keep them playing.

- **Role:** Chief Marketing Officer at Musora
- **Organizations:** Musora Media Inc., Drumeo, Pianote, Guitareo, Singeo, PlayBass, Railroad Media Inc.
- **Nationality:** Canadian
- **Education:** Bachelor of Arts in English, Canadian University College
- **Known for:** Helped lead marketing across Musora’s portfolio of instrument-learning brands., Participated in the company’s transition from DVD-based products toward recurring online memberships., Led marketing during a period when Musora reported 139.7 million YouTube views, 475,564 email signups and 21,320 new annual students in 2022.

## Career timeline

- **2012** — Joined the company now known as Musora, then associated with the Drumeo and Railroad Media businesses.
- **2013** — Named as the contact for Drumeo’s online lesson membership while the business still sold DVD-based training products.
- **2019** — Became Chief Marketing Officer at Musora Media Inc.
- **2020** — Discussed Drumeo’s move from DVDs to memberships and its use of free social channels on the Recurring Revenue Show.
- **2024** — Marked 12 years at Musora and described a craft centered on hooks, details and building with complementary teammates.
- **2025** — Shared Musora’s Make Some Noise campaign, built around short stories about why people decide to play music.

## Achievements

- Helped lead marketing across Musora’s portfolio of instrument-learning brands.
- Participated in the company’s transition from DVD-based products toward recurring online memberships.
- Led marketing during a period when Musora reported 139.7 million YouTube views, 475,564 email signups and 21,320 new annual students in 2022.
- Helped develop the long-discussed celebrity-student campaign that became John Stamos Learns a Drum Solo in 10 Days.
- Helped bring story-led campaigns such as Make Some Noise to market.

## Latest updates

- **2026-08** — Reposted news that Musora was included in a Canadian Pacific Economic Development funding announcement supporting expanded multilingual content and AI-enabled personalization.
- **2026-07** — Invited marketer Dmitry Shamis to visit Abbotsford and speak with Musora’s brand team after an ongoing exchange about brand, newsletters, sports and music.
- **2025-08** — Shared Musora’s Make Some Noise campaign, which used five short stories to focus on the reasons people decide to play music.

## Links

- Website: https://www.musora.com
- LinkedIn: https://www.linkedin.com/in/ckettner

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Profile page: https://yespress.io/chad-kettner
Published by YesPress — https://yespress.io
Last updated: 2026-08-25