# Cesar Pino

> Cesar Pino is the co-founder of Truora Inc., a Y Combinator-backed identity verification and fraud prevention platform built for Latin America. An electronic engineer with a specialization in cryptography from Universidad del Valle in Colombia, Pino previously worked as a fullstack engineer at Twilio before co-founding Truora in 2018 with Daniel Bilbao, David Cuadrado, and Maite Muniz Telleria. Truora helps companies across 9+ Latin American countries onboard users digitally through background checks, facial recognition, KYC/AML compliance, and WhatsApp-powered customer engagement - serving clients like Rappi, Bancolombia, Mercado Libre, and Uber. The company has raised ~$40M in total funding including a $15M Series A led by BBVA's Propel fund and Accel.

- **Role:** Co-Founder at Truora Inc.
- **Organizations:** Truora Inc., Y Combinator, Twilio, inQbation Labs, Himalaya Digital, CodeMentor
- **From:** Cali, Colombia
- **Nationality:** Colombian
- **Education:** Electronic Engineering with specialization in Cryptography, Universidad del Valle
- **Known for:** Co-founded Truora, which has raised ~$40M in total funding, Led Truora through Y Combinator Winter 2019 batch, Built identity verification infrastructure used by Rappi, Bancolombia, Mercado Libre, Uber, and Santander across Latin America

## Career timeline

- **2006** — Started Electronic Engineering degree at Universidad del Valle, Cali, Colombia
- **2012** — Graduated from Universidad del Valle with degree in Electronic Engineering (Cryptography specialization)
- **2013** — Joined Himalaya Digital as Web Developer
- **2014** — Joined inQbation Labs as Front End Developer (Washington DC area)
- **2015** — Joined CodeMentor as JavaScript Expert and Mentor
- **2015** — Joined Twilio as JavaScript/Fullstack Software Engineer
- **2018** — Co-founded Truora with Daniel Bilbao, David Cuadrado, and Maite Muniz Telleria
- **2018** — Truora raised $3.5M seed round from Magma Partners
- **2019** — Truora accepted into Y Combinator Winter 2019 (W19) batch
- **2022** — Truora raised $15M Series A led by BBVA's Propel fund and Accel, valuing company at $75M
- **2023** — Truora became Meta's Business Solutions Provider
- **2024** — Truora reached $16M ARR, achieving 60% revenue growth

## Achievements

- Co-founded Truora, which has raised ~$40M in total funding
- Led Truora through Y Combinator Winter 2019 batch
- Built identity verification infrastructure used by Rappi, Bancolombia, Mercado Libre, Uber, and Santander across Latin America
- Helped reduce Rappi's fraud rate by 99% using Truora's background verification
- Scaled Truora to 220+ employees and operations in 9+ Latin American countries
- Contributed to growing Truora from $10M to $16M ARR (60% growth in 2024)
- Built technology platform certified with ISO 27001, GDPR, NIST, and ISO 30107
- Became a specialist in cryptography and identity systems, applying expertise to Latin American market
- Truora became available on AWS Marketplace (April 2024)
- Truora achieved Meta Business Solutions Provider status (July 2023)

## Latest updates

- **2024-04** — Truora launched on AWS Marketplace, expanding enterprise distribution
- **2024-01** — Truora reported $16M ARR, up 60% year-over-year
- **2023-07** — Truora became an official Meta Business Solutions Provider
- **2022-04** — Truora closed $15M Series A led by BBVA Propel and Accel at $75M valuation

## Links

- Website: https://truora.com
- LinkedIn: https://www.linkedin.com/in/cepinos
- Twitter/X: https://twitter.com/cepinos
- Facebook: https://www.facebook.com/truora/

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Profile page: https://yespress.io/cesar-pino
Published by YesPress — https://yespress.io
Last updated: 2026-05-27