# Cesar Donofrio

> Cesar Donofrio is the co-founder and CEO of Making Sense LLC, a Palo Alto-based technology consulting and software development company he built from a startup in Mar del Plata, Argentina into a 350-person nearshore powerhouse serving mid-market U.S. enterprises. Over 20+ years, he has co-founded five companies - including Doppler (email marketing), Lander (acquired by a Silicon Valley firm), and Viallion (AI-driven investment platform) - while championing a talent model where 90% of the workforce is Latin American. Named Top Midmarket IT Executive of the Year in 2017 and a Nearshore Americas Power 50 Leader, Donofrio blends engineering precision with UX philosophy and AI strategy to deliver measurable business transformation.

- **Role:** CEO and Co-Founder at Making Sense LLC
- **Organizations:** Making Sense LLC, Doppler, Lander, Viallion, LanderApp
- **From:** Mar del Plata, Argentina
- **Nationality:** Argentine-American
- **Education:** Engineering Degree, Universidad Tecnológica Nacional (UTN), Stanford Executive Program, Stanford Graduate School of Business, Stanford Latino Entrepreneur Leaders Program, Stanford University
- **Known for:** Named Top Midmarket IT Executive of the Year at Midsize Enterprise Summit 2017, Named to Nearshore Americas Power 50 Leaders (2013), Selected for Stanford Latino Entrepreneur Leaders Program (2016)

## Career timeline

- **2006** — Co-founded Making Sense LLC with brother Damian Donofrio; established development center in Mar del Plata, Argentina
- **2006** — Co-founded Doppler, an email marketing and automation platform
- **2008** — Opened Making Sense development center in Mar del Plata, Argentina
- **2010s** — Co-founded Lander, a landing page platform used by Cisco, Patagonia and other major brands
- **2013** — Named to Nearshore Americas Power 50 Leaders list
- **2013** — Speaker at SXSW and Georgia Technology Summit
- **2016** — Selected for Stanford Latino Entrepreneur Leaders Program
- **2017** — Named Top Midmarket IT Executive of the Year at Midsize Enterprise Summit
- **2019** — Lander acquired by Silicon Valley group
- **2021** — Completed Stanford Executive Program; co-founded Viallion, an AI-driven investment platform
- **2025** — Panelist at Create The Future Summit discussing AI transformation in business; Making Sense reaches 350+ employees and $57M+ revenue

## Achievements

- Named Top Midmarket IT Executive of the Year at Midsize Enterprise Summit 2017
- Named to Nearshore Americas Power 50 Leaders (2013)
- Selected for Stanford Latino Entrepreneur Leaders Program (2016)
- Built Making Sense from a startup to 350+ employees with $57M+ annual revenue
- Successfully spun off and sold Lander (used by Cisco, Patagonia) to a Silicon Valley firm
- Co-founded five companies including Doppler, Lander, and Viallion
- Demonstrated $11M enterprise valuation increase for a PE-backed client via $1M digital transformation investment
- Built a nearshore model with 90% Latin American workforce serving U.S. mid-market enterprises
- Instructor at General Assembly teaching MVP and product scaling
- Speaker at SXSW 2013, World BPO-ITO Forum, and Georgia Technology Summit

## Latest updates

- **2025-08** — Panelist at Create The Future Summit discussing AI transformation and the venture studio model
- **2025-04** — Featured in Pulse 2.0 profile interview covering Making Sense's evolution and AI strategy
- **2026-05** — Making Sense reaches approximately 350 employees and $57M+ annual revenue milestone

## Links

- Website: https://makingsense.com
- LinkedIn: http://www.linkedin.com/in/cdonofrio
- Twitter/X: https://x.com/cesardonofrio
- Facebook: https://www.facebook.com/MakingSenseApps

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Profile page: https://yespress.io/cesar-donofrio
Published by YesPress — https://yespress.io
Last updated: 2026-05-17