# Cesar Carvalho

> Cesar Carvalho is the Brazilian co-founder and CEO of Wellhub, the corporate wellbeing platform that began as Gympass in São Paulo in 2012. After leaving Harvard Business School, he and his co-founders turned a consumer day-pass idea into an employer-funded marketplace, expanded it beyond gyms, and renamed the company Wellhub. By April 2026, Carvalho said the platform served more than 40,000 corporate clients, five million paid subscribers, and more than 100,000 partners.

- **Role:** CEO and Co-Founder at Wellhub
- **Organizations:** Wellhub, Instituto Acredite, Endeavor Brazil, McKinsey & Company, CVC, AC Nielsen
- **From:** Alfenas, Brazil
- **Nationality:** Brazilian
- **Education:** Bachelor's degree in Business, Universidade de São Paulo, International Business exchange, Tilburg University, MBA studies, not completed, Harvard Business School
- **Known for:** Co-founded Gympass, now Wellhub, in São Paulo in 2012., Led the company's pivot from consumer day passes to an employer-funded B2B platform., Oversaw international expansion and the move of company headquarters to New York.

## Career timeline

- **Before 2012** — Worked at AC Nielsen, CVC, and McKinsey & Company.
- **2012** — Left Harvard Business School and co-founded Gympass in São Paulo with an initial consumer day-pass model.
- **2013** — The company began its shift from direct-to-consumer sales toward an employer-funded B2B model.
- **2017** — Gympass entered the United States after expanding through Latin America and Europe.
- **2019** — Gympass reached a reported valuation of $1.1 billion; the company later moved its headquarters to New York as it accelerated U.S. expansion.
- **2020** — During pandemic closures, the platform expanded from in-person gyms and studios to digital wellness partners.
- **2022** — Won the EY Entrepreneur Of The Year New York award.
- **2023** — An $85 million funding round valued the company at $2.4 billion.
- **2024** — Gympass rebranded as Wellhub to reflect a broader corporate wellbeing platform.
- **2025** — Wellhub passed one billion subscriber check-ins in December.
- **2026** — Carvalho reported more than 40,000 corporate clients, five million paid subscribers, and more than 100,000 partners.

## Achievements

- Co-founded Gympass, now Wellhub, in São Paulo in 2012.
- Led the company's pivot from consumer day passes to an employer-funded B2B platform.
- Oversaw international expansion and the move of company headquarters to New York.
- Led the two-year renaming process from Gympass to Wellhub, announced in 2024.
- Won the EY Entrepreneur Of The Year 2022 New York award.
- Was selected for Forbes Brasil's inaugural The Founders list in 2025.
- Helped grow Wellhub to one billion cumulative check-ins by December 2025.
- Serves on the board of Endeavor Brazil and supports Instituto Acredite's education work in Alfenas.

## Latest updates

- **2026-07** — Published a LinkedIn article arguing that sleep should be treated as a performance metric by leaders.
- **2026-06** — Published LinkedIn essays connecting employee wellbeing with CFO priorities and arguing that pro-AI and pro-people strategies can reinforce each other.
- **2026-04** — Appeared in Morgan Stanley's Exceptional Leaders series and reported that Wellhub had more than 40,000 corporate clients, five million paid subscribers, and more than 100,000 partners.
- **2025-12** — Wellhub reached one billion cumulative subscriber check-ins, according to Morgan Stanley's 2026 profile.
- **2025-08** — Featured in Forbes Brasil's inaugural The Founders list.

## Links

- Website: https://wellhub.com
- LinkedIn: https://www.linkedin.com/in/cesar-carvalho-wellhub-gympass

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Profile page: https://yespress.io/cesar-carvalho
Published by YesPress — https://yespress.io
Last updated: 2026-08-26