# CerconeBrownCompany (CBC PR)

> CerconeBrownCompany is a privately held Natick communications agency that turns earned media into lived experience. Its signature HOUSE Programs place consumer brands and journalists together for multi-day, hands-on trips, while its newer Credibility Architecture framework coordinates media relations, expert voices, creators, owned content and measurement to improve brand visibility in both conventional coverage and AI-generated answers.

- **Founded:** 2001
- **Headquarters:** Natick, United States
- **Founders:** Len Cercone (Co-founder and CEO), Erika Brown (Co-founder and former partner)
- **Products:** HOUSE Programs, Credibility Architecture, Media Relations and Public Relations, Influencer and Creator Programs, Experiential Marketing
- **Notable:** Built and operated HOUSE Programs for more than 20 years, with CBC reporting billions of cumulative media impressions., Won a 2011 Bulldog Reporter PR Innovation of the Year award for the HOUSE Programs., Earned two 2016 PR Club Bell Ringer honors for Garnet Hill and TomTom work.

## Products & services

- **HOUSE Programs** — Four-day, category-themed press trips that place selected consumer brands with journalists and creators in curated settings; CBC manages venue sourcing, attendee curation, activation sequencing, logistics, hosting and follow-up.
- **Credibility Architecture** — An earned-first methodology coordinating media relations, expert thought leadership, creator programs, owned content and measurement to build consistent brand authority in AI search.
- **Media Relations and Public Relations** — National media strategy, pitching, relationship building, crisis communications and earned coverage for consumer and purpose-led brands.
- **Influencer and Creator Programs** — Creator selection, contracting, content trips, brand immersion and content deployment designed around both contracted and organic output.
- **Experiential Marketing** — Press events, launches, brand activations and immersive programs with end-to-end production and event management.
- **Strategic Counsel and Creative Campaigns** — Research, brand positioning, creative concepting, content, digital strategy and campaign production.
- **PR Measurement** — Integrated dashboards that combine earned-media performance with website, e-commerce and business-outcome data.

## Achievements

- Built and operated HOUSE Programs for more than 20 years, with CBC reporting billions of cumulative media impressions.
- Won a 2011 Bulldog Reporter PR Innovation of the Year award for the HOUSE Programs.
- Earned two 2016 PR Club Bell Ringer honors for Garnet Hill and TomTom work.
- Won a 2023 Silver Stevie for Marketing or Advertising Agency of the Year.
- Reported 30 million impressions, 518 social posts and a 16.5% engagement rate for a LOFT influencer content trip.
- Reported more than 12 million social impressions for a Newell Brands portfolio immersion.
- Reported 94.1 million earned-media impressions and 281 social posts from Culinary House West 2026 as results were still arriving.
- Reported 153 million earned-media impressions and 178 organic social posts from Health House East 2026 as of its July recap.

## Latest updates

- **2026-07** — CBC published its Health House East recap: 20 sponsor brands, 17 editors and 22 outlets, with 11 earned placements and 153 million reported impressions to date.
- **2026-06** — CBC released Five PR Lanes, a free field guide that formalizes its approach to AI search visibility across media, experts, creators, company content and measurement.
- **2026-05** — Culinary House West brought 18 sponsors and 19 editors to Temecula across eight days; CBC reported 94.1 million earned-media impressions in its early recap.
- **2026-01** — CBC introduced Credibility Management as a 2026 focus, positioning earned media as an input to consumer trust and AI visibility.
- **2025-02** — CBC launched the Scottish Rite, NMJ 'Timeless Connection' campaign.

## Links

- Website: https://cerconebrown.com
- LinkedIn: https://www.linkedin.com/company/cerconebrowncompany
- Twitter/X: https://twitter.com/CerconeBrown
- Instagram: https://www.instagram.com/cerconebrown/
- Facebook: https://facebook.com/CerconeBrown

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Profile page: https://yespress.io/cerconebrowncompany-cbc-pr
Published by YesPress — https://yespress.io
Last updated: 2026-09-20